Modelled on Tmall, China’s dominant e-commerce platform, Paytm Mall, backed by Alibaba Group, has now entered our Indian markets. It has been launched on all Android smartphones and is said to be competing against its local rivals which are mainly Flipkart and Amazon.
Right now, India’s online market is a tug of war between Amazon and Flipkart, with Amazon having more of the rope towards itself, but Paytm Mall is believed to put on an equally competitive front.
Paytm Mall will allow customers to choose from 1.4 lakhs registered sellers. It is a combination of a mall and bazaar and would provide a wide range of quality products.
In 2016, India’s e-commerce business saw a lot of drawbacks. Alibaba’s Paytm Mall has made a lot of investment in its e-commerce market to ensure top services and speedy deliveries in India, to please Indian customers.
A person who is involved with the business said:
“Paytm would play on Alibaba’s strength. For products, the company would bring in sellers from Lazada, sellers from other countries as the Chinese major’s ties in US and Europe. The operations would be 10 times of what Paytm’s operations are right now in the next two years.”
Also, Saurabh Vashishtha, Vice President of Paytm said:
“Consumers would continue to get the largest assortment of domestic and international products through Paytm Bazaar, which will also be featured on the new app,”