Ekta Kapoor launches Alt Balaji Application, promises content for everyone

It was the launch of the Alt Balaji App and we are super excited to share each and every detail with you. If we define it for you in total Balaji style, it was all about Entertainment, Entertainment and Entertainment.

Balaji Telefilms Ltd have entered the digital world with their app Alt Balaji. The App promises to bring unique and quality content to all the viewers. It will be a subscription based portal where the viewers will get to enjoy 32 shows in Hindi, Gujarati, Bengali and Tamil. These will be original and exclusive shows.
The trailers of around 6 shows are out and they are getting loads of love from the audience. With completely different themes, each of them looks promising. Karle Tu Bhi Mohabbat that stars Ram Kapoor and Sakshi Tanwar is one of the most awaited shows. The two are back after long and viewers are super excited to see them together. However, unlike their previous show, the audience will not get to see much of them as the web series has limited number of episodes.
Talking about the episodes, Ekta shared, “Maximum number of episodes would be 10 and some of them would go maximum upto 20. That is my biggest source of relief and I am really enjoying it because it is the first time I have got a chance to do 20 episodes. I used to feel tired when we had to shoot a 1000 episodes.”
Alt Balaji aims to target every group of audience. Ekta said, “Everyone has their own taste and we have shows to match the taste of every viewer. We have created this app in a way that there is something for everyone.”
The other show that is creating a lot of buzz is The Test Case that stars actor Nimrat Kaur. Revolving around the story of a woman joining the Combat Force, the show looks very promising. The trailer is intriguing and we just can’t wait to see it.
We asked Nimrat on how challenging it was for her to play the role of a Combat officer. She said,  “It is really like something I have never done.So when we were in a meeting with Nagesh, we were discussing about body doubles, other stuff and camera tricks but he was like no.
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That was 4 months ago and since then I have not been able to eat even half the stuff I eat. I am a North Indian and I like my mithaai and food. I really worked very hard but I have had a great time.There was a point where I was beginning to crash and I was like this is joyless and not fun but when I started to see the results, apart from the physical training, there is a discipline one signs up for and that is something I feel is very integral to be an Army officer. There was rigorous training involved and I was in the strongest mental and physical condition in which I have ever been. So its been very challenging and the toughest thing I have ever done.”
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The other shows include Dev DD, Boygiri, Bewafa Sii Wafa, Romil and Jugal. All the shows cater to different audiences and move around unconventional themes.
Viewers will get to enjoy the first 5 episodes for free and post that the charges would be less that 1 rupee. This would be an advertisement free app.
Looks like Alt Balaji is bringing along lots of entertainment. Excited?

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