Zurie Designer studio launched recently and exclusively in Delhi is the one stop shop for all your fashion needs.
Zurie, a multi brand luxury studio has created a buzz ever since its launch on February 26, 2017. The collection of Zurie not just comprises of its own handcrafted designer jewellery but also of leading International brands like Duet Luxury, Loupe, Mirakin, Asghar Ali, Aseem Gioielli, Tanvi Garg, The Purple Sack and Nakhre Waali.
An exhibition cum sale at its store in Radission Blu on Sunday invited all the high profile designers and bloggers for a luxurious retail experience. The collection much liked by the guests included hand crafted ethnic designer cufflinks, standout neck pieces, haute perfumes, studded clutches, beautiful earrings etc. Zurie’s co-founder Sonam Gupta appeared delighted over the response of guests and media to the collection. “Jewellery has always attracted my attention and I have been passionate about it since childhood. With Zurie we are trying to make fashion functional.
Fashion isn’t something that you have to do only one day and can get over it the other. We are trying to get all kinds of fashion available at oneroof, whether you want to wear something to your office, evening party or at any occasion. We are making fashion functional in every sense. Also Zurie doesn’t cater to specific gender, we have stuff available for men, women, transgender; be it anybody. The clutches displayed here are made by artisans in Kolkata and Faridabad; so we are also encouraging small artisans to exhibit their work here. And our price range is very affordable, starting from three digit amount to seven or more. There is everything for everyone here” she says.
Zurie’s collection is set for all seasons and occasions. Apart from their own range of accessories, Zurie designer studio encourages all talented designers from all spheres of life to come forward and showcase their label. “We would love to encourage other designers as well to showcase their labels. I found people quite impressed with MI Naken concept of 3D jewellery here, nobody is doing that so we are exhibiting some unique stuff here at unique space. We have Loupe with us which is mainly into teakwood jewellery and is endorsed by Bollywood celebrities. The fragrance range is by Asgharali, the speciality of which is, the smell of perfumes lasts for 4-5 days at stretch. I take pride in saying Zurie caters to all strata of society, which our USP” shares Prarit Gupta, cofounder of Zurie.
Zurie Design Studio breaks the cliché of saving your designer possessions for the special occasions only. Zurie envision to create an acceptance to inculcate carrying beautiful designer pieces everyday- from workplace to a family brunch.