Green fashion and organic fabrics is the next big step in the fashion industry. Many designers and brands are making extra effort to promote green fashion not just in India, but abroad too. A swatch of fabric woven with banana fibre, a roll of organic cotton, a collection of textiles washed in organic dyes are no longer unusual options for fashion designers who now believe that eco-awareness is the need of the hour. Eco-fashion is a huge trend globally, and today, several designers are working with environment-friendly fabrics or developing yarns that go into making them.
In India too, fashion designers have taken a similar route and they are making sure that fabrics and dyes they use can cause no harm to the environment. It started with recycling, organic food and cosmetics. Who would have thought green will come to fashion? With the world becoming increasingly eco-conscious, the market of glamour and magnificence has decided finally that it is time to turn fashion into eco-fashion.
Nowadays, the global trend is towards saving nature. In the light of this awakening, the trend is changing in textiles from man made materials to eco-friendly ones. The demand of the consumers is also changing from polyester and conventional cotton to eco-friendly garments.
These days you don’t need to wear a burlap sack to pay homage to the environment. Now you are bound to encounter organic clothing masquerading alongside its traditional counterparts without even the slightest hint of variance between the two. The only difference in leading stores is the pricing, with organic clothing fetching premium prices. Catering to a society a-buzz with a renewed sense of environmental responsibility, organic textile manufacturers have entered a ripe marketplace hungry for new organics.
On the heels of the organic health food revolution, an interest in organic clothing is a natural next step. But, what many don’t realise is that the organic apparel movement has been attempting to emerge for nearly two decades. A pioneer in organic textiles, jeans giant Levi Strauss unveiled Levi’s Naturals in 1991. The premium, organic jeans were created from naturally produced cotton and utilised all-natural dyes. Nike, a brand famous for perpetual innovation, has played an instrumental role in increasing the demand for organic cotton worldwide, prompting fellow retailers to do the same.
Durability is guaranteed
Eco fashion has emerge as an easy way of reducing the overall carbon footprint of the production process of making garments safer and at times more affordable for the average consumer. They are often made from reused and recycled textiles. They don’t involve the use of bleaches or harmful chemicals to colour fabrics. And most importantly, eco-friendly clothes are made to last, so that people can keep them for longer.
Clothing made from mostly all organic materials is usually considered as an eco fashion. The style of clothing made from organic fabric material can range from outdoor apparel, active wear and sleepwear to the latest in haute couture.
With organic materials, sustainable material is also an important element of eco fashion. If the material used in a garment is not organic, it can be sustainable material which means it’s produced from a crop which can be replanted without damaging the eco system. Also it’s processing waste is not environmentally damaging.
The dyes used in the clothing also matter to eco-fashion. If the dyes used are heavy metal based, synthetic or dangerous to the earth, the clothing makers and the wearer, the organic materials can become less eco-friendly. Choosing clothing that is dyed with natural, healthy and plant-based dyes means less toxic exposure for the clothing makers, for the earth and less irritation for the consumer.
There is a perception among many people that eco-friendly fashion translates into scratchy, shapeless and unattractive. But some incredible stylists from fashion industry are working hard to overcome that image and bring us great looks in eco-friendly materials. Eco-fashion is becoming a hot trend these days as more and more designers veer towards the use of environment-friendly and recyclable materials.
Eco-friendly or natural fibre clothing is one of the hottest trends in the world of fashion. Eco fashion, also called as sustainable fashion, is about making the clothes that take into account the health of consumers, the environment and the working conditions of people in the fashion universe. The recognition of the eco friendly lifestyle is hastily expanding as people begin to comprehend the impact of these every day habits about the climate changes.
When thinking about eco-friendly fashion, the main focus is usually on the clothing-bamboo, stinging nettles, hemp, organic cotton, and many more. But eco-conscious fashion designers have many options in terms of sustainable accessories. Sustainable handbag comes in the form of reused leather, eco fabrics such as organic cotton, bamboo, and hemp, recycled sails, even candy wrappers. Footwear will be the excellent equaliser. Their fabrics range from inner tubes, recycled tires, plastics, hemp, bamboo, and coconut to the only-added, reused carpet padding.
Key word is Experiment
In order to follow a path that is eco-friendly and socially responsible, designers have found their own methods of making a difference. Designers are creating garments with bamboo, soya and banana fibres, trying aromatherapy on silks, where the aromas are created with natural ingredients like pine, sandalwood and tea tree oil. According to the fashion expert, the ahimsa silk, which is available in the market, is derived from the mulberry silkworm, where the cocoon is cut open to let the moth fly out.
Another fashion designer who believes in using environment-friendly fabrics is Anita Dongre. She started a fashion movement called Grass Root that encourages the use of textiles made from techniques that do not harm the environment. It is also a movement that revives the artisan culture by putting to use traditional textile practices and techniques. Says Anita Dongre, “I think eco-friendly fashion is gradually catching up in India, when I launched Grass Root, there was no such brand in market. Today, lot of designers and even big corporate are venturing into eco-fashion, following the global trend. Today, fashion is in an influential position where we can bring the change and even lead the entire green movement.”