83 Goes Old School; Gears Up For Television Premiere Before OTT Platforms!

Today, almost all films are released on OTT platforms directly, or at least soon after their release, before making their premiere through broadcasting. The Ranveer Singh starrer “83” sports drama, however, plans to premiere on television first.

While this seems to be an unusual move in today’s time, it is mostly due to the nostalgia factor that the film generates. 83 is the story of the Indian Cricket Team which won India the 1983 Cricket World Cup. The target audience for the film is an entire generation for whom the primary medium for films and series is still television.

The film will premiere on Star Gold on 20 March, Sunday at 8 pm. In addition to celebrating the incredible win and for nostalgia’s sake, the channel will offer brands a chance to replay some of their most memorable TV ads during the TV premiere.

With Ranveer in the lead, the film also stars actors like Deepika Padukone, Tahir Raj Bhasin, Jiiva, Saqib Saleem, Jatin Sarna, Chirag Patil, Dinker Sharma, Nishant Dahiya, Harrdy Sandhu, Sahil Khattar, Ammy Virk, Addinath Kothare, Dhairya Karwa, R Badree, and Pankaj Tripathi.

83 Box Office (Overseas): Ranveer Singh Starrer Crosses $3 Million In 3 Days

The film is directed by Kabir Khan. It was produced by Sajid Nadiadwala, Deepika Padukone, Kabir Khan, and Vishnu Vardhan Induri under Reliance Entertainment, Phantom Films, Nadiadwala Grandson EntKabir Khan Films Vibri Media, KA Productions. It failed to get the expected numbers at the box office due to the third wave of Covid.

The Hindi version of 83 will be available on Netflix, while other languages will stream on Disney+ Hotstar.

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