In a significant development, Bollywood star Akshay Kumar has officially concluded his association with the visage masala brand, an adventure that also featured fellow actors Shah Rukh Khan and Ajay Devgn. The decision comes in the wake of a public counterreaction that surfaced last time, egging Akshay Kumar to issue a public reason and pledge to deflect his entire countersign figure towards a charitable cause.
The counter reaction and reason
The National Award-winning actor wrote in his Instagram, “I am sorry. I would like to apologise to you, all my fans and well-wishers. Your reaction over the past few days has deeply affected me. While I have not and will not endorse tobacco, I respect the outpouring of your feelings in light of my association with the brand.”
He further added, “With all humility, I step back and decided to contribute the entire endorsement fee towards a worthy cause.” However, the actor faced criticism yet again after ads of the same brand featuring him were aired during the recently held Cricket World Cup. The ‘Pad Man’ actor then again had to issue a clarification saying ‘I have not had anything to do with the brand ever since I publicly announced the discontinuation of the endorsement. They can legally run the already shot ads till the end of next month.’
Impacts and continued review
Despite the reason and pullout, Akshay Kumar faced renewed criticism as announcements featuring him for the same visage masala brand resurfaced during the recent Cricket World Cup. In response, the’ Pad Man’ actor issued an explanation, asserting that he’d disassociated ties with the brand following the public advertisement and that the preliminarily shot advertisements could fairly run until the end of the following month.
The rearmost development indicates the sanctioned end of Akshay Kumar’s contract with the Visage Masala brand, marking a definitive separation from the controversial countersign. This decision aligns with the actor’s prior commitment to separate himself from any creation of tobacco-related products.
Public response and industry dynamics
The public response to Akshay Kumar’s exit from the visage masala brand countersign has been mixed. While some hail the actor for taking a principled stage, others question the sincerity of similar opinions in an era where celebrity signatures frequently raise ethical enterprises. The incident raises broader questions about the responsibility of celebrities to champion products that may have health counteraccusations.
Akshay Kumar’s Future Systems
Amidst the contestation, Akshay Kumar is gearing up for his forthcoming design,’ Bade Miyan Chote Miyan,’ in collaboration with Tiger Shroff. The film is anticipated to show the protean actor in a new light, diverting attention from the recent difficulties girding his brand signatures.
Akshay Kumar’s decision to step down from the Visage Masala brand countersign reflects the evolving dynamics between celebrities and their responsibility to the public. As the assiduity substantiates a shift in consumer mindfulness, celebrities are decreasingly under scrutiny for the products they choose to plump, evoking a reevaluation of ethical considerations in the realm of celebrity signatures.
