Filmmaker Anurag Kashyap and comedian Samay Raina have teamed up for a new condom brand ad, and their hilariously brutal roast has taken social media by storm. Written by Samay himself, the commercial is packed with sharp humor and unexpected jabs that have left viewers both entertained and stunned.
The ad has become a major topic of conversation online, not only for its edgy humor but also for pushing the boundaries of traditional Indian advertising. With its witty script and unfiltered delivery, many fans are praising Samay Raina for pioneering what they’re calling the “next generation of ads in India.”
The ad’s biting punchlines have viewers in stitches, with one fan commenting that it was “worth the internet bills” just to watch it. Another viewer noted, “Only Anurag Kashyap can give it back to Samay like that,” while a different user added, “Can’t believe the censor board passed this masterpiece.”
The collaboration comes as both artists are on a creative roll. Samay Raina is riding a wave of popularity, having recently performed to a massive audience of 25,000 people in Mumbai, signaling his strong comeback after facing backlash for a past controversy.
Meanwhile, Anurag Kashyap has three major projects in the pipeline. His upcoming crime drama, Nishaanchi, is set to release on September 19, marking a return to his signature gritty style. The film features Aaishvary Thackeray in a double role.
Kashyap’s film Bandar, starring Bobby Deol and Sanya Malhotra, will have its world premiere at the 2025 Toronto International Film Festival. The film explores dark themes like media trials and emotional vulnerability. Additionally, Kashyap is also stepping in front of the camera for the Telugu action thriller Dacoit, alongside Adivi Sesh and Mrunal Thakur.