Awaiting audiences on April 13 will be Beast. This Tamil drama has been one of the most eagerly awaited films. Following the release of an exciting teaser, the developers of this upcoming dark comedy have now begun promoting the film in full.

Yesterday, in Hyderabad, director Nelson Dilip Kumar, composer Anirudh Ravichander and actress Pooja Hegde promoted their film by dancing on stage to their famous Arabic Kuthu song, composed by Anirudh Ravichander. Look at the video here:

https://twitter.com/VijayFan56/status/1512659254078947332

Pooja Hegde got to her Instagram account and posted a video of herself doing the hook step of Arabic Kuthu alongside music composer Anirudh Ravichander and director Nelson Dilipkumar, which went viral. Several fans have expressed their disappointment at not seeing Thalapathy Vijay in it.

In particular, Instagram reels based on this song have become incredibly popular because of the song’s widespread popularity on social media. Many celebrities, ranging from Samantha to Varun Dhawan, were dancing to the popular song. The original version of the song, Halamithi Habibo, is performed by Anirudh Ravichander and Jonita Gandhi. It is also accessible on YouTube if you haven’t seen it yet.

The third single from the film dubbed Beast Mode became available for download earlier this week. The song is the theme song for the upcoming dark comedy.

In addition to Selvaraghavan, Yogi Babu, Lilliput Faruqui, and Ankur Ajit Vikal will all play key parts in this highly anticipated drama, which Sun Pictures are funding. In preparation for its April 14 release, Beast will compete alongside Yash Chopra’s KGF: Chapter 2 and Shahid Kapoor’s Jersey for top billing at the box office.