Keauty Beauty is a brand that provides women with the best beauty products for the face, lips, and eyes at the most affordable costs. Products comprising the company’s cosmetic range are carefully selected to perfectly meet the consumers’ beauty, and makeup needs perfectly.
For many years, the beauty industry has been a difficult market to succeed in. A brand needs to rent an entire counter in a mall to be able to sell. However, as eCommerce has become apparent and prominent, doors opened for independent beauty merchants to enter the industry.
Every business owner would like to bring their enterprise to success by reaching possible customers. Two strategies that have got a company to great heights are D2C (Direct to Consumer) and Marketplace Models.
D2C involves businesses directly distributing or selling their products to customers. This differs from traditional retail establishments that rely on agents, third parties, or intermediaries. D2C gives businesses more opportunities to reduce their expenses. By eliminating the Mediators, the value chain gets more efficient.
D2C minimises the difficulty of entering the beauty market and allows companies to access their potential clients easily.
More than just selling a product, D2C brands, such as Keauty Beauty, has grown to be a powerful strategy to promote their brands and build a significant connection with customers at a personal level.
This business method has provided buyers with a more seamless, authentic, and convenient shopping experience.
The marketplace model means an online store allows multiple sellers to sell their goods and services through their platforms, linking them with possible buyers. The Amazon Marketplace is an example. This eCommerce platform enables third-party sellers to sell old and new products alongside Amazon’s offerings.
Keauty Beauty is making its business more extensive by welcoming multiple brands; a strategy called multiple branding. It is another way of reaching customers. It refers to the approach taken by a company to introduce different products or brands within the same market segment under the same business name. One of those companies with multiple product lines is Nestle, and among its 2,000 brands include KitKat and Nespresso.
Multiple branding has become so popular because of a range of benefits that it provides, as follows:
- Multiple brands leave less shelf space for the competitors, which is a great opportunity to claim a major market share.
- Brand switchers, or those who like to try different brands, can be kept associated with the company with multiple brands. These people can switch brands while staying loyal to the company name.
- Multiple branding can increase competition by motivating employees and managers to put in more effort. When the company improves its performance, then it can achieve results.
- Startup costs for the subsequent brands were reduced.
In developing a second or third brand, the income from the first brand, which has become profitable, can be used for a startup.
Multiple branding strategies are a great way to extend a business and its customer reach. It will help increase the ROI (return on investment). This approach is excellent for a business with a staff dedicated to the company’s success. With a team and platform that are capable and competent enough to do the job, then the Keauty Beauty business can succeed.
Skin care products brands and cosmetic brands have found relief in this new model, which enables them to sell in the D2C (Direct to Consumer) model. They owe it all to modern technology, and wish for many more advances to take place in the technological world.
Don’t hesitate to contact Keauty Beauty if you want more information about D2C, marketplace models, and multiple branding strategies.
About The Founder of Keauty Beauty A journey started as a makeup artist and now the owner of Keauty Beauty, Krishna has come a long way. With the mission to bring every woman high-quality beauty and skincare products, the brand focuses on providing beauty products at affordable prices. Based in Pune, they actively participate in exhibitions all over India to let Keauty Beauty reach every corner of the nation. Achievements add new feathers to the brand’s name, and by winning the Asian Excellence Awards 2022, Keauty Beauty made a place in the world of makeup products.
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