There’s parallels between the fashion industry and the digital marketing industry; both are highly competitive, both require skill and talent to be successful, both are driven by innovation and both are liable to be unreasonably focused on trends.
To be successful in the fast-paced, highly competitive online fashion space, your digital marketing game must be top-notch. Even if you’ve got a great product, excellent prices, and are ready to ship to your customers, you won’t sell anything unless your audience can find you online.
High quality backlinks for local SEO is a great way to generate organic traffic to your website, drive sales and build your brand’s reputation online. There’s also a risk that you fall into the trend of buying low quality backlinks – don’t be tempted, it will cost you more in the long term.
How do high quality backlinks for local SEO help my fashion brand?
Backlinks are a key metric that Google’s algorithm uses as it is ranking pages in search engine results pages. So, if a trustworthy fashion source – like a magazine, blogger or sister brand – links from their page to your page, Google clocks this link and it lifts your relevance in search results, and so lifting your place in search results.
Your brand’s authority is measured through backlinks, Google collates what people are saying about you online, by counting the number of relevant and authoritative backlinks you have. A backlinking strategy is essential for a successful local SEO strategy.
High quality backlinks for local SEO: how does it work?
Local SEO focuses your efforts on finding customers in your local area – shoppers who are searching for things “near me”, who are ready to shop now and who are situated in your city, town or suburb.
If you are a fashion brand, your local SEO backlinking strategy should focus on getting backlinks from other local websites in your area – perhaps directories on where to shop, or fashion bloggers who live in, or are visiting your town. You want to land in the search engine results of audiences who are searching for brands and stores close to them.
High quality backlinks for local SEO vs low quality backlinks
For a fashion brand, high quality backlinks for local SEO means developing a link portfolio that is based on backlinks from relevant and authoritative sources, for example if your brand sells activewear, a backlink from Nike’s website, or a running influencer’s page would be extremely powerful.
Not all backlinks are created equal and although it might be tempting to quickly and cheaply increase your brand’s ranking by buying cheap or poor quality backlinks – it’s not worth it in the long term. Google’s recent algorithm updates have focused on eliminating spammy backlink practices, and asking brands to refocus on what users actually want in search results; if your audience are fashion-forward, they want content that is up-to-date, useful, and human generated.
So when working on your local SEO strategy, curate content that is useful to your audience, written by humans for humans and that is SEO optimised, which means that it includes relevant keywords.
This only scratches the surface of the complex and fascinating world of high quality backlinks for local SEO, and if you’d like the help of an expert SEO agency, Perfect Link Building’s local SEO expertise will help your fashion business grow.
Get a free consultation today.