Aryan Khan, Shah Rukh Khan’s son, announced his first debut into the business world just days after announcing his film debut as a director. The 25-year-old businessman plans to launch a premium vodka brand in India with a partner. To do this, he and his partners joined the world’s largest brewing group.
Last week, Aryan announced on Instagram that he would be making his debut in the entertainment industry by directing and hosting a series he wrote. The announcement was accompanied by congratulations from everyone, including father Shah Rukh Khan. Unlike his father, Aryan, as he often said, has no interest in acting. But like his father, Aryan diversified his business.
According to the Mint report, Aryan and his two partners, Banti Singh and Leti Blagoeva, plan to launch a premium vodka brand and then enter the brown liqueur market. To this end, it established Slab Ventures in partnership with local subsidiary Anheuser-Busch InBev (AB InBev), the world’s largest brewer, for sales and marketing purposes. Discussing the business venture, Aryan told the Mint, “I think we have a void in space right now. I believe that when there is a gap, there is an opportunity, and business is connected to an opportunity.”
According to the report, Slab Ventures targets the country’s wealthy consumers and plans to further diversify into other premium consumer segments, including alcoholic and non-alcoholic beverages, apparel and accessories. “The idea was to combine a high-end, youthful, unconventional look with great aesthetics and bring them together under one roof to appeal to a more mature, discerning and younger generation of consumers,” Aryan said.Some users Also reacted fiercely by saying his father promotes gutkha and he will promotes Alcohal.
Aryan is the eldest son of Shah Rukh Khan and Gauri Khan. She has a younger sister, Suhana Khan, who is making her Bollywood debut as Zoya Akhtar in The Archies and 9-year-old Abram Khan. In the past, Aryan and Suhana represented Shah Rukh in the Indian Premier League auction for his Kolkata Knight Riders team.