Why is case study writing gaining popularity on websites and social networks? It’s simple because this allows you to show people how your business can improve their lives. A well-written case study can convert many readers into clients. Here are some tips to help you create a case analysis that will bring in clients.
What is a Case Study?
A case study is a way to approach research. It is common in business today. You must present the client’s story and explain how your solution has helped their business grow.
It may seem like such stories are merely a promotional technique. However, over 62% of those surveyed found case studies to be effective in generating leads.
A few other things:
- Make your offer stronger, as 92% of people love stories. They can also visualize the success of someone else.
- Ask for a case study writing help from reliable service.
- A niche-specific analysis will help you establish yourself as a leader in your niche.
- Give customers clear reasons to buy your product. These answers will show that your business has solved someone’s problem in real life.
- Is social proof actually effective? 72% look at reviews before buying.
- It could be a great path to your blog’s development, as writing case analyses for all major clients you have can inspire more success stories.
Seven steps to write a case report
You can use these patterns to create a successful business case study. It should have a cohesive story with clear examples and numbers, and no off-topic paragraphs.
Here are some great tips to help build a case study in an engaging way, incite visitors, and convince them to choose you. Take a look at the Discover Car Hire case studies for some ideas.
- Define your case study’s purpose
A case study’s main purpose is to show readers the benefits of using your product. The case study should demonstrate how your company can solve their problems in a cost-effective and quick manner.
You can achieve specific goals based on your business objectives. For example, whether you want to sell physical products or digital products. Encourage people to subscribe or join your blog.
When writing a case study report it is important to identify a target audience who would be interested in the client’s story. They should be facing the same type of problems and have similar goals.
- Pick the right candidates and ask for their permission
What makes a good case? Credibility is the most important thing. That’s why you shouldn’t invent fake stories.
One good example must be chosen that is relevant to the majority of your potential customers. This could be a B2C business or a B2B one. How can you select the right example for your case study outline?
- Consider the experience of candidates who have had to deal with the case study. If you want to attract readers to your travel blog about low-cost flights, then try to find those who were able to save a lot of cash thanks to your “tip-off.”
- Focus on those customers who have purchased your product multiple times, which will prove that you’re the best in the niche. Also, consider clients who have experienced the greatest positive changes.
Once you have found a good example, it is important that you get their permission. If a client isn’t comfortable with the idea of having their example displayed, contact them to discuss the benefits of creating case studies based on their experiences.
The case study provides a unique opportunity to promote your client’s company in a free and high-quality way. Few people will turn it down.
For approval and to make the story as fast as possible, send your candidate an email containing all necessary details.
- You should ask them permission to use their experience as an example. Then, provide a list of benefits.
- Here is a description and an estimate of the time it will take.
- Factual information about your client’s accomplishments. A lot of numbers are necessary to build the credibility of a case story.
Do not forget to ask them to sign a legal release form to give you permission to use the information. This will avoid any misinterpretation later.
- Find the angle
You can find the best angle for your story after you’ve found the right candidate. It should demonstrate that your client’s success is a direct result and not an accident. You can learn more about finding candidates and writing studies.
Concentrate on the issue your product solved. Explore the roots of the client’s problems and why it is not possible for other companies to solve the problem.
Then, you will need to describe the steps involved in implementing your solution. Next, provide practical tips for customers that might be helpful. Finally, give a description of the positive outcome.
- Answer all questions and arrange the interview
After the subject of the case study has agreed to it, it is time to send a questionnaire for the required data. You will need to first explore the business of your customer to be able analyze it later. Next, make sure to discuss the following points during the interview.
- The industry or field in which the company/person is working
- The time you have been using the product
- The specifications of the customer’s workflow
- The number and type of people who are involved in the workflow
- The goals that the customer has set for his/her team/employers
You can use case studies to show the effect of your solution upon your customer’s company. The following are important to highlight:
- Customer’s goals as a businessperson and/or company
- Problem your customer faces
- Your reasons to choose your product
- How your product helped a customer
- The level of success and its outcomes
- Real success metrics
Interview the customer face-to-face or via Skype depending on your location.
- Create the case study
Now it’s time for the case study. While there is much industry-specific information available on the Internet, all of them have one thing in common.
The best layout and template for you
Your goals will determine the outcome. Some businesses prefer plain white paper because they can focus on the numbers. Others, particularly creative niches, prefer design elements to set the tone. You can still illustrate your story by using photos, videos and other infographics to reach all possible perceptions.
Structure a case study
Structure makes it easy to comprehend and make any text more readable. Here are some elements that every case studies should include:
- Title
- Subtitle
- Overall description
- Introduction of the subject (a company, an individual)
- Problem/Challenges
- Objectives
- Solution
- Results
- Supporting elements (visuals, real numbers, quotes, etc.)
- Epilogue (your plans, intentions, etc.)
- Action is required
Case studies should be persuasive, clear, and compelling. You should place special emphasis on calls-to-action as it encourages people to keep reading about your product, raises their interest, and directly influences the conversion rate.
- Demonstrate the importance of your business
If you want to make your case study more useful for your business, tell us about the customer’s success. Although they should remain in the spotlight, try to use an angle that highlights your company’s direct impact on this success. You don’t want to make it about you, but your client. Try to have both. Readers can be so drawn to the success of your client that they want to put it on. A call to action should only come when they have clearly seen the benefits.
- Publicize the case study and encourage it to be shared
How would a case report look? It can be formatted as a downloadable pdf, website page, slide presentation, or high-quality video. It doesn’t matter which format you choose, promotion techniques should be used after publishing your work.
The case study format determines which channel you choose to promote. You can think of Pinterest as the first channel if you are creating an infographic about a case. YouTube is a better option if you have a great video.
Whatever format, write a blog post that presents a summary of the case and invite readers to submit their contact details for the full version. It will help you create an email list to promote your product.
Post the summary on social media, and then include it in your newsletter. This will allow you to reach a broad audience. These are just a few ways to promote blog articles.
A case study
You now have all the information necessary to create a compelling case study to increase your conversion rates.
It doesn’t matter which format you prefer, video, podcast, paper, so long as the case is presented correctly and offers a win-win situation for both your subject and your company.