82°E is a new skincare line launched by Bollywood’s leading beauty and skin care star. However, many have been critical of the brand’s relatively high prices, questioning the value of the products.
Deepika has responded to these concerns by making it clear that the prices of her products reflect not only the cost of the ingredients but also the quality, efficacy, and overall experience that she wants to provide to her customers.
According to Deepika, the price of 82°E is a reflection of the high-quality ingredients used in the formulations, as well as the brand’s commitment to ethical & sustainable sourcing.
She also emphasized that the brand puts quality first, and that each product is designed to deliver real benefits to the users’ skin.
She went on to explain that the pricing for her skincare is in line with other luxury brands in the market, and that 82°E isn’t trying to sell mass-market products. “We don’t want to compete with other mass-market brands,” she said. “We want to sell luxury products that are worth the investment.” To address affordability concerns, she mentioned the possibility of offering smaller, more affordable skincare versions in the future. “We’re always trying to find ways of making our products more affordable,” Deepika said. “In the future, we’re thinking of introducing smaller sizes, which will make the products more accessible for some consumers.”
Deepika’s response to the criticism about her skincare pricing is a testament to her transparency and commitment to delivering quality products to her customers. Her willingness to listen to consumer concerns and look for solutions demonstrates her genuine desire to make the brand more accessible to a wider range of consumers.
While the price of 82°E skincare products may not be within everyone’s budget, Deepika Padukone’s emphasis on quality, efficacy, and ethical sourcing resonates with consumers who value these aspects in their skincare choices. Her brand’s success will ultimately hinge on its ability to deliver on these promises and establish itself as a trusted name in the luxury skincare market.