Netflix’s content head Monica Shergill has recently talked about its development and creative demand in India. She said that Netflix has established its dominance in India, but it is a warning that India is not able to supply as much demand as we have on our platform. Monica Shergill has made many more interesting revelations about the OTT platform.
Monica Shergill
Netflix Content Head Monica Shergill said at the APOS Conference in Bali that this year India has become the second largest region to generate paid net ads for streamers in the second quarter. But still they are struggling to meet the growing demand for content in the industry and the desire of the creative sector.
Monica Shergill
Monica Shergill further said that from The Great Indian Kapil Sharma Show to all the high-budget drama series on Netflix, they have to think about what new they are bringing in for the audience. While talking about South Cinema she said, “We keep an eye on the best films there as well and research for interesting data. Last month Maharaja which is a Tamil film achieved good success, but not much. It is the Netflix effect that this film has proved itself to be a winner on OTT.”
Monica Shergill
Monica further said, “Indian originals include Heeramandi: The Diamond Bazaar, The Railway Man, Maamla Legal Hai, and Amar Singh Chamkila. Sector 36 and The Great Indian Kapil Show are currently in the top 10 in the demand and graph of the audience. She said that the most important and special thing is that they are focusing on regional stories, which is the reason for our growth in India. We have been trying for the last several years and have now gained momentum. People will choose their choice according to the entertainment we provide and we will also grow.”