K beauty is all the rage right now, and for a good reason.
Korean cosmetics are a hot commodity, not just in Korea but worldwide: they are considered as being innovative, creative and are some of the best skincare products on the market.
K beauty is quickly becoming a household “brand” with K-Pop idols like BTS and CL gracing our screens daily as well as influencers such as Wendy Lee from New York City posting tutorials on her YouTube channel to help us get that flawless K-Beauty look at home without spending hundreds of dollars at Sephora or Ulta or having to go through customs when ordering online.
In today’s post, we’ll be talking about seven things you might not know about Korean beauty.
Firstly: What is K Beauty?
K beauty can be defined as South Korea’s rising popularity in the global cosmetics market which has been coined by many experts and industry leaders such as Sanghoon Jeon, founder of Cosrx’ Cosmetics, as K-Pop’s biggest beauty export.
Here are seven things that you likely didn’t know about K-Beauty.
#1 Cosmetic Face Masks Are Used Daily
As previously said, there are beauty zones in Seoul that exclusively sell beauty items, and some shops only sell face masks. Face masks are utilized on a daily basis, as opposed to once or twice a week in Australia.
K-Beauty principles dictate that if you don’t exfoliate and moisturize your face, you won’t be able to function properly. K-beauties have dry skin because of their hot climate, so they use a lot of sheet masks which are really just pieces of cotton soaked in essence or serum-containing ingredients.
#2 Facial Cleansing Is A Must Before Applying Makeup
K-Beauty is all about having a fresh base to start with.
K-beauties are known for their high-quality BB creams, CC creams and foundations that offer rich moisture and coverage while providing great protection against the harmful UV rays of Korea’s sunny climate.
#3 K-Beauty Product Packaging Can Be Extremely Bright!
As mentioned earlier, K-beauties are very competitive and will often have new products released every month!
The packaging for K-Beauty products is always full of bright colours, which helps promote the product to consumers. It also makes it easier for busy people to pick up a product because they can just scan it to see what the product does and how much it cost on K-beauty websites.
#4 Always Applying Sunscreen…
The majority of Koreans are more sensitive to dark spots. As a result, they will not leave the house without applying sunscreen. Furthermore, they take precautions to avoid direct sunlight by wearing umbrellas, hats, and gloves anytime they know they will be exposed to UVA and UVB radiation. So, as a result, you’ll often read and see that protecting yourself from sunlight is strongly recommended.
#5 Affordable Yet High Quality Skincare
Korean skincare does not have many restrictions on animal testing, so there’s no need to worry about this.
K beauty is also very affordable, which makes K-Beauty an attractive option for many people who are looking to save money on their skincare routine or take a break from the high prices of other brands and switch it up every now and then with something fresh.
#6 Innovation Skincare
Korean skincare is highly respected because K beauty innovators stay on top of the latest trends and are always releasing new products to keep up with these trends.
As K-Pop idols, Korean people, in general, have a lot more access to the newest innovations than most other countries, which means that they can quickly create what’s trending and what people are looking for.
The K-Beauty market is also very competitive and offers a wide variety of products that can suit every skin type, which will help you find your own K beauty routine.
#7 South Korean Has Affordable Plastic Surgery
Plastic surgery is typically frowned upon in some countries, but in South Korea it is considered common, “normal”, and even encouraged at times.
Before starting college, it is typical for youngsters to have their first surgery. The majority of parents agreed to it and paid for it.