The horror-comedy film ‘Bhool Bhulaiyaa 3’ directed by Anees Bazmee is all set for its release in the theatres after making us wait for so long. Starring Kartik Aaryan, Vidya Balan, Tripti Dimri, and Madhuri Dixit, the horror comedy film will hit the theaters during Diwali 2024. Meanwhile, big news has come out about the non-theatrical deal of the film, which is attracting a lot of attention from the audience and fans seem to be quite happy about the same.

Bhool Bhulaiyaa 3

Actually, the makers of the film have released the teaser of ‘Bhool Bhulaiyaa 3’, which got the fans excited. Now it is being said that the producers are planning to intensify their promotional efforts with the release of the trailer and song in October. As per the latest update in a media report, Bhushan Kumar has secured a huge non-theatrical deal for the film, which is a record-breaking amount for both Kartik Aaryan and the ‘Bhool Bhulaiyaa’ franchise.

Bhool Bhulaiyaa 3

According to some of the sources close to the film it is being said that the digital, satellite, and music rights have been sold for Rs 135 crore. This grand deal by the makers reflects the growing popularity of the franchise, especially after the success of ‘Bhool Bhulaiyaa 2’. As per the sources, Netflix has acquired the digital rights of the film, while Sony Network owns the satellite rights of it.

Bhool Bhulaiyaa 3

Meanwhile, the music rights are internally managed by T-Series, who are optimistic about making a profit from the film’s soundtrack. The album features five anticipated hit songs. This non-theatrical deal covers a significant portion of the film’s budget. The production team has invested a substantial Rs 150 crore in ‘Bhool Bhulaiyaa 3’, but thanks to these back-end agreements, a majority of that cost has already been recovered. The theatrical trailer of ‘Bhool Bhulaiyaa 3’ is all set to release on October 6, 2024.