Since the release of “Liger,” the much-anticipated film starring Vijay Deverakonda, the team has faced many challenges and aftermaths. The movie, which was released in August, garnered negative reviews and had a dismal box office performance, which resulted in considerable financial losses for the associated exhibitors and distributors. Thus, They have asked the film’s producers and director, Puri Jagannadh, for a year to make up for their losses.
Liger’s Box Office Failure and Exhibitors’ Losses
However, despite assurances from Puri Jagannadh that the losses would be reimbursed within six months, the exhibitors and distributors have yet to receive their refund. Frustrated with the lack of action, they recently organized a protest in Hyderabad, demanding that their losses be incurred. The protest occurred at the Film Chamber and specifically targeted Puri Jagannadh, Vijay Deverakonda, and the entire team associated with “Liger.”
Money Laundering Case Adds to the Film’s Troubles
Adding to the troubles faced by the film, a money laundering case further complicated matters. In December, the Enforcement Directorate questioned Vijay Deverakonda for 12 hours on investments in “Liger.” Despite having a luxurious budget of Rs 100 crores, the movie’s dismal box office results sparked questions regarding the financial dealings involved in its development.
Vijay Deverakonda’s Upcoming Film: Kushi
Amidst these challenges, Vijay Deverakonda and his fans eagerly anticipate the release of his next film, “Kushi,” a romantic drama co-starring Samantha. Due to the on-screen chemistry of the leads, behind-the-scenes images, posters, and songs, the movie has received a lot of hype. On September 1, 2023, “Kushi,” a movie directed by Shiva Nirvana, will be released in theaters worldwide in Telugu, Hindi, Kannada, Tamil, and Malayalam.
Puri Jagannadh’s Next Project: Double Ismart
Meanwhile, Puri Jagannadh has also announced his next project following the disappointing outcome of “Liger.” He is collaborating with Ram Pothineni for an upcoming pan-Indian film, a sequel to the highly successful 2019 film, “Ismart Shankar.” The sequel, “Double Ismart,” has already been officially announced, and its theatrical release is set for March 8, 2024.
Exhibitors and Distributors Demand Refund
In conclusion, the aftermath of “Liger’s” failure at the box office has been challenging for the team, with exhibitors and distributors demanding refunds and organizing protests. Vijay Deverakonda and Puri Jagannadh are now looking forward to their upcoming films, “Kushi” and “Double Ismart,” respectively, as they seek to regain momentum and deliver successful projects.