By Mahak Sharma
Netflix. Bollywood. A match made in heaven.: A quick summary of the revenue model: Indian film producers can upload their films and participate in the Netflix Partner Program, which allows for streaming and licensing to device manufacturers. Then, Netflix can syndicate films to its global audience, while Indian consumers can enjoy the films. The next question was how to know if a movie is good or not?
How can you know if a movie is any good? You watch it, and with Netflix’s recommendation engine, you’ll be able to do this quickly. We have less than a year to crack the problem.
Netflix can provide its global audience with access to Bollywood films, and Bollywood producers can easily reach this broader audience. Meanwhile, the producer does not have to spend much time or money marketing a film to specific streaming or broadcast platforms in different countries. The partnership between Netflix and Bollywood is a match made in heaven. In fact, it’s the future of entertainment. What are you waiting for?
Netflix doesn’t just want to entertain you, it wants to transport you. We are looking for great stories across genres, that can connect with people of all cultures, ages and backgrounds. Members can watch as much as they want, anytime, anywhere, on nearly any Internet-connected screen. Members can play, pause and resume watching, all without commercials or commitments.