Orry Spills Beans About His Secret Marketing Technique; Next Stop — A Photo With PM Modi
Social media influencer Orry or Orhan Awatramani is everywhere these days. Be it flaunting his close friendship with stars like Janhvi Kapoor to attending Ambani’s pre-wedding bash, he is doing it all. His recent clicks with Rihanna at the Jamnagar do went viral. At a recent event, he gave away the secret behind this mystique: enter “Objects of Orri.”
How Objects of Orry Made Him Famous
This carefully crafted marketing technique snagged Orri a place beside Rihanna, making him the envy of thousands of fans. But how did he manage to get all this attention and lucrative income source? He gives us a sneak peek into his strategy on how to go viral.
“I love Rihanna. For the longest time, I did not know who she was,” he spoke candidly. However, when the time came for him to shine in the spotlight with the pop star, he used ‘OOO’ or ‘OOI’ short for Objects of Orry/ Objects of Interest. He is nervous about sharing this tidbit but hopes to “make a little museum one day.”
Orry is talking about none other than the giant dandelion earrings he sported in the picture. “In my outfit, there will always be a talking point. I knew Rihanna was coming, and I had to have a beautiful object of interest on my head.” And, boy did that do the trick! Rihanna indeed noticed him, and the rest is history.
Apparently, “Rihanna said, ‘I would like the earring please.’ I was like, ‘Of course!’” That’s when he had his friends capture the moment on camera. When she lost one earring after a while, Orry pinned the other one to her top.
Life of Each Party
Orhan Awatramani confesses that he is the original “and friend” caption we get to see in tabloid pictures of celebs. That is the tag that everybody hated since forever, but Orry managed to build his reputation on it. Orry, who accompanied stars and starlets and got noticed as the “and friend,” wants to be the “life of every party.”
“Now, I can lie to you and say that I am famous because I have a pose or because of the work I do on myself. The reason that really brought me into the limelight is because I am the famous ‘and friend’.” Noticeably, there aren’t many “and friends” in the industry, and Orry became famous. He grooved with bride Radhika Merchant at the pre-wedding bash in Jamnagar.
“‘And friend is a full-time job… This is the story and the journey of the ‘and friend’. They are the variables and the ‘and friend’ is one recurring face in all the photos and that is me,” a proud Orry beamed. After Rihanna, Taylor Swift is not on his list, but he wants a photograph with PM Narendra Modi.
Orry About Nepotism
Orry debuted on the latest season of Koffee with Karan. He often spends time with Janhvi and Kushi Kapoor, Ananya Panday, Nysa Devgan, Suhana Khan, and Shanaya Kapoor. “Nepo babies tag has such a negative connotation. If you go to the college where your parents went to, you are given a preference and called the ‘legacy child’,“ he remarks.
Even if Orry made it big as an outsider today, his kids will reap the benefits in the future, he observes. “Should Shah Rukh Khan’s kids not benefit from the hard work that he has put in? The hard work that I have put in is for my kids to inherit.”
