Ravi Shastri Teams Up With Papia Guha And Jaiveer Panwar To Launch Sports Marketing Agency

Former cricketer and head coach of Indian cricket team Ravi Shastri have launched a sports management and marketing agency named ‘Sporting Beyond’ in partnership with Papia Pradeep Guha and Jaiveer Panwar. Sahil Malhotra will be the Senior Vice President and head of operations for the company. Established to elevate the sports scene in India, his company Sporting Beyond will not only operate within the country but also have a global footprint with collaborations across the world.

Ravi Shastri says, “Given the changes that sports are going through in both India and globally, I felt it was important to start a company which will be truly professional in keeping with this evolution. The focus and drive will be to work within India and on a global scale while creating new opportunities and avenues along with existing ones to push the envelope. We will ensure that our clients get the best opportunities to partner with sports properties that bring them the best value and reach in a space that is evolving day by day. Our in-house tech and digital teams will create content around the sporting property and events both in India and globally. Similarly, with regard to both established and fresh talent, we will look at partnerships that are beyond just creating endorsement opportunities. We will also help create opportunities for them in both equity-based partnerships and business investments. Sporting Beyond as the name suggests will break barriers and be the new age of sports management and marketing.”

Shastri’s partner, Jaiveer Panwar says, “We are extremely happy and grateful to have partnered with a legend like Ravi. We have a common and shared belief on how the space of sports management and marketing needs to evolve and keep pace with the fast-changing requirements of both clients and sports properties and talent. This company will provide the right opportunities and value for the partnership that clients will do with both sporting properties and talent. We will be focusing on the new age economy and business, apart from the existing business modules, backed by our tech and content team.”

Bhavya Priyadarshi

Hey people, my name is Bhavya Priyadarshi. I'm a 21-year-old B.com(H) graduate. I've always wanted to write so here I'm trying my hands on freelance content writing. I'm open for all type of freelance writing. I'm your typical boring person who wants to try every new and old thing, cliche right but it is what it is. So anyways that's all from my side.

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