One of the posters of Madam Chief Minister got into trouble that showed the Dalit community in a stereotypical way. Richa Chadha releases a statement saying that ‘it was a regrettable and completely unintentional oversight’.
The trailer of Madam Chief Minister starring Richa Chadha received quite some rave responses from everyone. However, the film found itself in the hot waters as they showed the Dalit community in a stereotypical way. The poster received a lot of backlash from netizens as Richa’s character is shown holding a broom in her hand while some were irked with the use of the word ‘untouchable’ on the poster. With so much going on, Richa Chadha releases a statement saying that ‘it was a regrettable and completely unintentional oversight’. She apologized for the same and mentioned that this film was made for love.
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Her statement read, “This film was learning experience for me, for us all. The promotions were no different. The first poster that was released faced severe criticism, rightly so. What to me (and my privileged eyes) was a mere prop used by my character in a scene, came across as a stereotypical portrayal of Dalits for many of our people. As an actor, I receive the communication for posting, complete with the copy, handles, and hashtags.”
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Accepting their mistake about the objectionable poster, Richa said, “Needless to say, I have no role in the designing of promotional materials. By saying this, I am not throwing the makers under the bus. They realised this inadvertent error and took this criticism in their stride. They responded immediately by retracting the objectionable poster and by releasing a new poster the very next day. It was a regrettable and completely unintentional oversight, not a deliberate insinuation. We are sorry.”
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Apart from Richa Chadha, the sturdy ensemble also comprises of actors Saurabh Shukla, Manav Kaul and Akshaye Oberoi. Written and directed by Subhash Kapoor. A Kangra Talkies production, produced by Bhushan Kumar, is set to release in cinemas on 22nd January 2021.