Sabyasachi Gets Trolled By The Netizens After Launching The ‘Intimate Fine Jewellery’ Collection

Celebrity designer who makes feels so special to many B-town celebs in their wedding. The wedding collection of the designer becomes the dream of every individual nowadays. Yes! We are talking about the very talented designer ‘Sabyasachi Mukherjee’. He is the one who took fashion on another level which makes him the first choice of many B-town brides like Deepika Padukone, Anushka Sharma, Bharti Singh, and Neha Kakkar. His adorable colour choice and traditional with western touch outfits mark the level of fashion. 


Sabyasachi Mukherjee recently launched his new Mangalsutra collection campaign. The designer was brutally trolled on social media after pictures of his new jewellery ad campaign went viral on Wednesday. The official Instagram page of Sabyasachi released a series of pictures featuring models flaunting the brand’s newly launched mangalsutras. His new collection is titled ‘Intimate Fine Jewellery’. The promotional advertisement features heterosexual and same-sex couples posing for pictures wearing The Royal Bengal Mangalsutra. 


As the advertisement features models dressed in intimate apparel wearing a mangalsutra.Several users took to social media to address their dissatisfaction and claimed that the advertisement is an attack on Hindu culture and hurts religious sentiments. Now, the ad campaign has not gone down well with a section of the internet that has deemed the advertisement as ‘obscene’.

Users comments on the promotional advertisement. What are you exactly advertising? No one will wear this now coz you have shown the world the if I wear that jewellery I must be some cheapo! please take care of your campaigns (sic),” a user wrote on the Instagram comments section. “My disappointment is immeasurable and my day is ruined (sic),” another user commented. “Jewellery is one of the beautiful pieces of art .. could have advertised in a better way (sic),” another comment.

Another user wrote, “This is shameful Act @sabya_mukherjee You are selling the mangalsutra by promoting nudity & obscene content with a hashtag #intimatefinejewellerybysabyasachi. This is intentional hurting of Hindu sentiments. Delete this post ASAP (sic),”