Sara Ali Khan Signed As The First Brand Ambassador For ‘Purplle’
Purplle.com, which is notably one of the biggest online beauty platforms at the moment, just announced their first brand ambassador, and it’s none other than the very beautiful Sara Ali Khan herself. Purplle stands for women believing in themselves while looking and feeling their best. With their new campaign, #GoPurplle, the idea of ‘Beauty for all’ is being promoted. Inclusivity is their motto.
Sara revealed that the brand rolls out 300 new beauty products every month. Not only that, but its authentic product range has also been highlighted. Boasting of 6000 makeup products, 5000 of which are natural products with exotic ingredients; all are under an unbelievable cost of Rs. 400. Sara also shared their 2-day-no-questions-asked Return Policy and free delivery for anyone’s first order on Purplle.
On being their first brand ambassador, Actress Sara Ali Khan seems very thrilled and shared, “Purplle stands for the beauty that is inclusive and accessible to all. It enables women to fulfill their aspirations and even envision bigger dreams, as they look and feel their gorgeous best. I am extremely excited to embark on this journey with Purplle. It is a privilege for me to be the first face; proud to go Purplle!”
Speaking of the announcement, Manish Taneja, who is the Co-founder & CEO, Purplle.com said, “We are delighted to have Sara as the face of Purplle. She exemplifies the confidence and determination of a strong new-age woman. She is expressive, authentic, and extremely comfortable in her skin, making her a powerful role model for young girls. Sara will lend her voice to inspire consumers to embrace their own unique journey; to make beauty reach the comfort of every home. This association is a step towards further strengthening the connection with our consumers. We look forward to an exciting partnership together.”
The company’s official statement read, “Purplle denotes Royalty in Beauty, with products made from imported ingredients, yet affordable and accessible to every woman. With a mission to democratize beauty, Purplle and Sara have come together to empower women to look inside out beautiful. The 360-degree campaign has been conceptualized and executed by Spring Marketing Capital. With a robust communication plan, Purplle will reach the heartlands of India to take its vision forward.”