Shah Rukh Khan has once again captured the attention of fans, not for a film role, but for his chiselled physique. In a recent ad campaign, SRK proudly promotes his son Aryan Khan’s luxury streetwear brand, D’Yavol X.
The captivating advertisement, shared at Mumbai airport, showcases SRK’s sculpted body and sets the stage for the brand’s new collection.
The D’Yavol X Connection
Aryan Khan, co-founder of D’Yavol X, launched the brand in early 2023 with its debut collection. SRK has volunteered to be a model for his son’s high-end company before. The celebrity has previously been seen wearing jackets and hoodies from Aryan’s clothing business.
Given his support, it was said that the celebrity’s clothes rushed off the shelves and were “sold out” in a matter of hours after their release. One standout piece was a leather jacket personally autographed by Shah Rukh Khan, priced at over Rs 2 lakh.
The Shirtless Avatar
In the LED-lit hoarding at Mumbai airport, SRK appears shirtless, his long hair reminiscent of his look from the blockbuster film “Pathaan.” The brand’s name and logo prominently accompany SRK’s image, creating a powerful visual impact.
A Proud Father’s Shout-Out
As a doting father, Shah Rukh Khan took to social media to share the ad campaign. His caption read,
“Excited to see this now at the Mumbai airport…new lifestyle stuff coming out soon. I like the new cargos…”
Red hearts poured into the comment area from fans praising SRK’s endorsement of Aryan’s company and his fantastic body.
Excited to see this now at the Mumbai airport….new lifestyle stuff coming out soon. I like the new cargos…. ❌ pic.twitter.com/SDJo1o7hHc
— Shah Rukh Khan (@iamsrk) February 17, 2024
Beyond The Ad
While SRK remains a muse for D’Yavol X, his film career remains a topic of speculation. His last appearance was in Rajkumar Hirani’s “Dunki,” which made its digital debut on Netflix in 2024. Although rumours swirl about his next project, SRK has not officially announced any new film ventures.
Shah Rukh Khan’s shirtless ad campaign serves as a reminder that individuality, self-expression, and family support matter. As fans eagerly await the brand’s new lifestyle offerings, SRK’s chiselled body symbolizes confidence and pride.