Shreyas Talpade Believes That Digitalization Is The Key To Attract A Younger Audience To Live Theatre

As the world adapted to digitalization, the live theater scene turned around and went online. Actor Shreyas Talpade sees this scene as a need for time. The actor and filmmaker himself founded Nine Rasa, an OTT platform specializing in theater and performing arts.

“We started to help the theatre community but the response we are getting for it has been amazing. People want to watch online theatre. The young age group people… I thought that only the older generation would be more keen about watching theatre but it is the young people who are flocking to the platform for online theatre. I feel online is the way of life for everyone,” Shreyas Talpade.

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But the 46-year-old quickly added that he knew that the live experience was second to none.

“The magic of life is different. But some people are like we will watch plays live when it happens but for now they are making the most of digital platforms. If the younger generation takes to it then I know that I have taken the right call,” he explains.

His OTT platform has “already shot almost 25 odd plays at a stretch” and is inspired to shoot more content. Talpade believes that the lack of a live theater scene makes it a habit for young people who previously didn’t step into the theater to watch theater, now to watch theater online.

“Digital is inculcating in them the play watching habit and also informing them about live theatre. If you can’t go to theatres then we are making theatre come to you. And we will speak to them in the language the younger people are comfortable with. If they are comfortable with digital then so be it. The idea is to create an ecosystem for theatre, whether you do it online or through live shows, it does not matter,”

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