Sonakshi Sinha Launches ‘House Of Creativity’ With Brothers Luv & Kush Sinha
On the occasion of their parents’ wedding anniversary, Shatrugan and Poonam Sinha’s children Sonakshi Sinha, Luv, and Kush Sinha established House of Creativity.
House of Creativity (HOC), which the siblings conceptualized and developed, is a one-of-a-kind online platform for the post-2020 art world. It is helmed by professionals and features an ever-changing roster of budding Indian artists from around the world. HOC’s mission is to educate, advise, and enhance art aficionados. And, most importantly, it features an ever-changing online art collection for everyone.
Sonakshi Sinha’s new initiative, The House of Creativity, is a database of artworks featuring all artistic approaches. At its heart, Sonakshi Sinha’s new initiative will focus on the Indian artistic community and give space to homegrown talent. Sinha’s artwork is available for purchase on their website, with prices ranging from INR 400,000 to INR 23,000. The initiative by Sonakshi and her siblings is a special gift to their parents, veteran actor Shatrughan Singh and Poonam Sinha, on their 41st wedding anniversary. House of Creativity (HOC) is the first of its kind for many reasons, with a select team of experts behind the camera and a handpicked, ever-changing selection of emerging Indian artists from around the world.
Three diverse, vibrant, and fiercely individualistic approaches to art — those of Sonakshi, Luv, and Kush S Sinha – power the House of Creativity. They are artistic partners because, in addition to their separate professions in acting, film direction, film production, politics, and philanthropy, each has a lengthy history of visual arts work. For the uninitiated, Sonakshi has been painting since she was a youngster and has maintained her creative practice despite her hectic job as a famous actor and popular public personality. Luv S Sinha was inspired to pursue photography by his passion for cinema, and his social media pages feature some of his breathtaking images. Apart from being a qualified filmmaker, Kush S Sinha has maintained creative photography practice that has been known to only a select few until now.
Further, Kush S Sinha adds that the House of Creativity is a forum for showcasing our unique creative styles and works, We all have unique artistic styles but are connected by a desire to express oneself creatively. We created HOC because I thought that many rising and known artists in India are unable to connect with a broader audience and are instead focused on a certain demographic. We want to leverage our presence as a film and political family to offer them a platform that enables them to reach the broadest potential audience. It’s also a way for us to expose our own artwork to the world and provide people with an opportunity to acquire something unique that won’t be available anywhere else.
The actress also took to Instagram to share a lovely video showcasing some of her artwork. While applying vibrant colors to a blank canvas, the actress discussed the initiative and how it will benefit budding artists, established artists, and those who have just begun painting by allowing them to showcase their talents and artwork while expanding its reach. HOC will delight and educate art connoisseurs, advise and enrich new art collectors, and, most importantly, display an ever-changing online art collection for everyone. Meanwhile, the Kalank actress will most likely be seen next in Bhuj: The Pleasure Of India, alongside Ajay Devgn and Sanjay Dutt, among others.
Sonakshi Sinha will next be featured in Bhuj: The Pride Of India, with Ajay Devgn and Sanjay Dutt.