Actress Sonakshi Sinha has ventured into the maternity care space with the launch of her new brand, EZIMom. The brand aims to provide postpartum care solutions for new mothers, addressing the challenges they face during recovery.
Sonakshi, who began her entrepreneurial journey with her nail brand SOEZI—a company that offers salon-like nail extensions at home—has now expanded her business portfolio with this thoughtful initiative. Sharing the news of EZIMom on social media, the actress introduced the brand as her “new baby,” a term that led to widespread speculation among fans.
The comments section of her announcement post was flooded with curious remarks, with netizens questioning, “Is Sonakshi Sinha pregnant?” and “Is Baby Iqbal on the way?” Many assumed that the launch of EZIMom was inspired by Sonakshi’s journey into motherhood.
Known for her sharp wit and humour, Sonakshi promptly addressed the rumours during the product launch. Clarifying the buzz, she cheekily remarked that the only “baby” she was celebrating was her brand, EZIMom. Her lighthearted response redirected attention to the core mission of the brand—empowering new mothers through specialized postpartum care products.
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The actress’s latest venture reflects her growing interest in business and her desire to contribute meaningfully to societal needs. With EZIMom, she aims to create a supportive space for women navigating the often-overlooked challenges of motherhood.
Sonakshi tied the knot with actor Zaheer Iqbal in an intimate ceremony on June 23, 2024. The couple later hosted a grand reception for their industry friends. On the work front, her last releases include Sanjay Leela Bhansali’s Heeramandi on Netflix, which premiered on May 1, 2024, and the horror-comedy Kakuda, released on Zee5 on July 12, 2024.
As Sonakshi continues to balance her acting career and entrepreneurial ventures, EZIMom is expected to resonate with many women seeking postpartum care solutions. For now, the actress seems delighted to let her work do the talking—humorously putting any baby rumours to rest.