Spotlight On Building Holistic Health: Tetley Green Tea Immune Sets Focus On Inner Well Being
Consumer focus on health and wellness has grown exponentially as the need to look fit has become aspirational among many people. But all the buzz around the external appearance of fitness may have led us to lose focus on inner wellbeing. As the world settles into the new normal, it’s time to bring the discussion back to internal health and wellbeing to the center stage. Tetley Green Tea Immune brought together Malaika Arora, Actor & Fitness Enthusiast, Drashti Dhami, Actor, Celebrated author and Nutritionist Kavita Devgan and Mr Puneet Das, President Packaged Beverages (India and South Asia), Tata Consumer Products for a virtual discussion on the need to feel #LagoBaaharSeFitAurAndarSeBhi
Tetley Green Tea Immune is one of TATA Consumer Products’ key innovations in the wellness segment keeping evolving consumer needs in mind. Green tea is mostly thought of as a hot beverage that may help in the external fitness of staying in shape. Tetley Green Tea Immune has the goodness of green tea along with Vitamin C which helps support immunity.
Tetley Green Tea Immune brings the focus on internal wellbeing with its latest offerings which have anti-oxidants that helps cleanse the body from within along with added Vitamin C known to aid in supporting the body’s immune system. Apart from the classic green tea immune – Tetley Green Tea Immune is available in exciting flavours of Lemon & Honey, Ginger, Mint & Lemon and the Naturally Sweet with Mango flavour,
Speaking on the subject, Puneet Das, President – Packaged Beverages (India and South Asia), Tata Consumer Products said, “We are seeing an acceleration of health & wellness trend among consumers. Our campaign on Tetley Green Tea Immune uses a visual device of ‘Bubble’ to highlight the feeling of doubt/anxiousness that people are feeling regarding their fitness.”
Commenting on the panel discussion Malaika Arora said– “For me, internal fitness weighs over external appearance. The step towards a healthier you will always be one at a time. I always urge people to opt for healthier choices and watch what you consume as part of your daily diet. Tetley Green Tea Immune is my go-to drink between shoots or my meetings.”
Drashti Dhami, a lover of all things green and easy to consume states, “In a world which focuses just on external appearance, its time we all change the focal lens towards feeling internally fit as well! Inner Fitness should be well understood, accessible and actionable as physical fitness.”
“Inner wellness is far more than our external appearance important. The pandemic has taught us this lesson well. For this, we need to include the right foods and nutrients in our diet on a daily basis. Vitamin C is known to support immunity, and antioxidant-rich foods help to scavenge free radicals. That is why Tetley green tea immune, rich in antioxidants and with added vitamin C is such a winning combination”, says, Kavita Devgan, Author and Nutritionist at Tata Consumer Products.
Tetley, the 2nd largest tea brand globally, is a British icon with a heritage of more than 180 years. Born in 1837, the brand was founded by the Yorkshire based Tetley brothers and joined the Tata Consumer Products family in 2000. Over the following decades, Tetley has gone from strength to strength.
Tetley also strives to constantly improve their sustainability, ensuring all Tetley blends across Europe, the Middle East, Africa, Canada, the US and Australia are 100% Rainforest Alliance certified and working closely with specialist organizations, such as the Ethical Tea Partnership to help create a sustainable global tea industry.