The 5th SUV Alcazar: Premium Launch By Hyundai

On Friday, June 25, Hyundai Motor India Ltd launched its premium edition, SUV Alcazar, 6 and 7 Seater. The ex-showroom price of the car starts at INR 16,30,300 and goes up to INR 19,99,900. The fifth offering in the segment is available in the variants of Signature, Signature (O), Prestige, Prestige (O), Platinum and Platinum (O). The car also comes with advanced Blue Link and enhanced voice recognition commands, over-the-air updates, and a 180 litres booth space behind the third row.

Check out a look of the new model:

Hyundai Alcazar Price, Images, Review & Colours

Further, Tarun Garg, Director (Sales & Marketing) – Hyundai Motor India Ltd, said, “Bookings for the diesel variant are 55% while the petrol counterpart has garnered 45% bookings. Considering the seating capacity, the SUV has received 60% bookings for 6-seater and 40% bookings for 7-seater. We have not got any booking cancellation request so far but this is only half of the month, so we will have to see how the rest of the month gets to a conclusion.”

Garg added, “While noting the fact that the company has received a good response for SUVs in the past 10 days, Hyundai recently opened booking last week for a token amount of INR 25,000.” Furthermore, it is yet to be seen if the new Hyundai Alcazar manages to establish itself in the 7-seater category, competing with the variants of MG Hector Plus, Tata Safari and Mahindra XUV500.

Picture 1: Tarun Garg, Director – Sales & Marketing, Hyundai Motor India Ltd

Moving forward, the new model is offering six colour options – Polar White, Typhoon Silver, Phantom Black, Titan Grey, Taiga Brown, Starry Night and two dual-tone colour options of Polar White with Platinum Black and Titan Grey with Phantom Black. Other features include six airbags (Dual Front + Front Side + Curtains), front and rear parking sensors, blind view monitor and surround-view monitor with a 360-degree camera. Alongside, it gives standard safety features like Electronic Stability Control (ESC with VSM), Hill-start Assist Control (HAC), rear disc brakes, ABS with EBD, rear parking sensors, automatic headlamps, ECM with Emergency Telematics Function and dual airbags.

Check out the colour options of Hyundai Alcazar:

Talking of the new launch, S S Kim, MD & CEO, Hyundai Motor India Ltd, said, “This year we have embarked on a new journey, completing 25 years of excellence in India. Entering a new segment, Hyundai aims to redefine premium travel experiences for our customers across the country.”

Picture 2: S S Kim. MD & CEO, Hyundai Motor India Ltd

He added, “Hyundai Alcazar is the personification of our customers’ aspirations, giving them the ability to travel together with family and friends for a happy life and quality time. We are confident that, from offering superlative performance, comfort and convenience, to perfectly complementing our line-up of Venue, Creta, Kona Electric and Tucson, Hyundai Alcazar will deliver an inimitable driving experience and set the benchmark yet again.”

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