The Bold And The Bling
From Sex and the City to generation MTV to those snazzy snap-streaks or mega-viral IG Reels, jewelry fever hasn’t slowed down. Bling is always in and more so now than ever. From pop to punk, dainty to icy, drip is the name of the game and how. While the hype is real and rightfully so, where are all the young, bold and bashful brands when it comes to fine jewellery? The answer is- on the cloud. Move over T-shirt and diamonds, it’s time for sneakers and gold – with Youlry. In the “my life my rules” world of the modern millennial, this new-age jewellery brand is making a design-led creative splash with a mix of spunky, delicate and personality-filled pieces that speak the wearer’s personality to the T.
At Youlry, everything from design to user experience, to delivery, to wearability is the gold standard when it comes to creating a fashion lover’s inner world. Loaded with a unique eye for delicate details, each studio-led collection is exclusively crafted for a modish Gen Z that’s driven by personal expression.
A sexy and powerful combo in pure, magnificent gold and precious jewels, Youlry fits exceptionally well into the shape-shifting modern matrix of style, expression and personality. In fact, its origin story is all about helping young jewellery freaks co-create their higher selves in the way they see fit. Armed with a deep sense of the zeitgeist, youlry.com is a platform where the jewellery of today, meets forecasts of tomorrow in a seamless blend of personal style and preciousness.
Featuring three extensive collections of studio-led pieces, Youlry has something for everyone when it comes to fine jewellery. Thanks to a finger on the pulse of the millennial impulse, Youlry’s themed trio showing off cool techniques and finishes range from fantastic florals to minimalist stackables to classic yet colourful silhouettes- all cloud-enabled.
The Enchanted Gates collection inspired by worldly monuments featuring intricate enamel work and bright hues brings to life statement pieces that are conversation starters. The Luminescent collection, a journal of lightweight, dainty pieces that revel in femininity showcase the delicate ability of gold to capture inner radiance. The New Bloom collection, on the other hand, features sophisticated, classic shapes inspired by nature that run amok with a playful, floral theme. Crafted in pure gold and precious stones in myriad colourways, all three collections are embedded with a sense of the personal.
