This Eco Friendly Brand Explains How Using Vinegar And Baking Soda Can Change The Dynamics Of House Cleaning!

In many cases, conventional, nongreen cleaning products for the home and workplace are potentially hazardous. While cleaning is a common (and essential) practice everywhere around the globe, a one-size-fits-all strategy to get the job done doesn’t work globally. Companies now create cleaning products that use more natural ingredients, avoiding harmful chemicals. One such company is Raaso Cleaning Products Pvt Ltd, a Made in India brand that has proudly formulated such non-toxic and biodegradable products. Raaso Cleaning is India’s 1st Vinegar and Baking Soda powered cleaning products company which is now keen to establish its leadership in the world of home cleaning products.

The Company-led by Ms. Sonia Shah (Founder and Managing Director) has carved a niche for itself ever since its incorporation in 2019, in the space for house cleaning products that use certain key ingredients like Vinegar and Baking Soda that ring a bell with consumers across India. The company’s brands SOVI and TYDI BOWL are India’s 1st Vinegar and Baking Soda powered cleaning brands that use these powerful ingredients to create ground breaking products. The products are a culmination of over 2 years of rigorous R&D, product development and quality testing by a team of global experts.


Sonia Shah, an Accounting Honors graduate from Calcutta University holds an MBA from INSEAD, states, “You would be surprised to know that a lot of the cleaning products available today use legacy formulations, are chemical laden, and fail to effectively remove grime, dust, dirt and stains. We therefore, decided to create a range of truly path breaking and powerful cleaning products. Our goal was simple – to innovate and create products keeping in mind the dirt, dust, hard water, grease and climate conditions in India.”

  • SOVI Floor Cleaner & more–A proprietary cleaning formula made of a powerful yet natural cleaning agent – Vinegar. A groundbreaking & potent formulation, SOVI cleanses, disinfects and deodorizes all types of floors with equal ease. It also acts as a 100% natural repellent for ants, fruit flies and household pests. The vinegar in SOVI not only naturally disinfects your mopping cloth but also keeps it looking cleaner and shinier.
  • SOVI Dish-wash Gel–Our bestseller is a powerful, grease-cutting gel that leaves dishes squeaky clean, while being gentle on your hands. The baking soda in the gel is a deodorizing agent and helps remove odour that Indian cooking leaves behind. The alkaline properties of Baking Soda also react with the tough grease and stain and break them down leaving zero residues behind on utensils.
  • SOVI Glass Cleaner & more – Vinegar powered unique & eco-friendly glass cleaner that provides a longer-lasting and streak-free clean surface. Our Dust Repellent Formula effortlessly removes dirt and dust leaving behind a shinier surface. Plus its natural, non-toxic and chemical free formula makes it child and pet safe.What makes our Glass Cleaner totally unique is that it also leaves behind a fresh scent while cleaning.
  • TYDI BOWL Toilet Cleaner–A proprietary cleaning formula powered by vinegar, nature’s toughest cleaner which, fights 99.9% germs, bacteria and tough mould on contact. Our cleaner also eliminates tough stains and odours, without leaving any harmful chemical residue behind. Vinegar in the toilet cleaner is a strong, natural disinfectant and eliminates stubborn hard water stains with ease.

For years, Vinegar and Baking Soda have been used by households to tackle their cleaning woes not solved by conventional cleaning products. It is fair to say that we have all tried these magic ingredients at some point or the other. Inspired by these already effective ingredients Raaso Cleaning Products has developed a proprietary formulation to further elevate their cleaning quotient and bring to you one-of-a-kind products.

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