UP Emergency Dept Released A Poster To Spread Awareness; Don’t Be Afraid Of Any ‘Shamshera’, Dial UP 112!

Last Friday, Ranbir Kapoor, Vaani Kapoor and Sanjay Dutt starrer periodic movie ‘Shamshera’ hits the cinema. The movie was set in mid when India was under the East India Company. Ranbir Kapoor is featured in a double role as a warrior who is tortured by an authoritarian. However, the rebels in the tribe manage to escape and change the fate of his community. The movie is directed by Karan Malhotra under the YRF. The was under the headlines for the past some days and was released last week. However, the movie is not getting enough support from the fans and is criticised by several. This is the fourth flop from YRF in a Raw.

Now, the movie’s poster becomes Meme material. Recently, UP police used some creative posters to spread awareness in public. A tweet says if you are in any trouble then don’t afraid and call 112. Similarly, to spread the awareness of wearing helmets they used Tom and Jerry Cartoon in which the animals can be seen wearing the helmet for safety while driving. The tag line is tag line in Hindi says ((Jab ye samajhdar ho sakte hain to aap kyu nahi) If they can be so smart, then why you can’t be.

In the loop, the up police shared another poster and used Shamshera. The tag line is (किसी भी #Shamshera से डरें नही, आपात स्थिति मे फोन उठाएं 112 मिलाएँ!) Shamshera; do not be afraid of any Shamshera and dial 112, they also add #ranbirkapoor

Ashok Kumar Singh, ADG UP 112 said, the tropical content is the only way to attract people’s imagination and effectively convey the message. Another senior added that the tweets are also tweaked, they can be twisted on popular Bollywood tweets to spread awareness to the people.