“I believe all women are pretty without makeup – but with the right makeup can be pretty powerful.” – Bobbi Brown
It’s like looking for a soul mate when it comes to choosing the appropriate beauty products. Women don’t only shop for themselves when it comes to beauty products; they also shop for their families. Many people have been fatigued and suspicious about product claims as a result of disappointments with products that were oversold and under-delivered.
The following are some key takeaways from a wide group of women for beauty brand marketers to consider:
- Women want things to live up to their promises. We’re looking for consistency in claims between what’s on the front label and what’s on the ingredient list. Women are looking for products that are useful. Natural products will cost a bit more, but we are prepared to pay a little more for the benefits. When we find brands that consistently deliver on their promises, we become loyal consumers and recommend them to our friends and family.
- Women desire items that honor our different and unique demands. A brand that addresses a woman’s beauty care needs while modelling integrity and openness will profit from her sharing positive experiences with her social media network. Brands that work hard to earn people’s trust will gain and keep a loyal following.
- Many women prefer their cosmetic products to contain components that are safer and gentler. The skin is the body’s largest organ, and it absorbs everything we put on it. More women are paying attention to substances and potential negative effects as a result of the link between what we absorb in food, the environment, household, and cosmetic products, and increased cancer risk.
- Women have expressed their dissatisfaction with a large number of product options available. They also want to simplify and streamline their cosmetic procedures for better results.
- Women choose things that are environmentally friendly. Women adore brands that support and empower other women, and they will buy products from companies that they believe promote and empower women and help them live their best lives.
