Will The Postpone Of Jersey Have An Influence On The Film Industry’s 2022 Schedule? Read Deets Inside
A film’s release date being pushed back indefinitely is one of the most visible indicators of uncertainty in the entertainment industry. With the Delhi government declaring the temporary shutdown of movie halls, gyms, and malls, the producers of Shahid Kapoor’s Jersey have postponed the film’s release until 2022. The film’s release date has yet to be determined. SS Rajamouli’s RRR, on the other hand, appears to be moving on with its release, which is set for next week. What does this mean for the film industry and the release schedules for films that had started to take form in recent weeks?
“It is COVID that will matter,” says Anil Thadani, a top-billed distributor in the sector with a slew of significant releases planned for 2022. For the past two years, it has been the single most unpredictable thing in our life, and it continues to be. At this time, no one can forecast what the release schedule will be for the entire year of 2022. The situation is precarious, and we’re all playing a waiting game. Things may not be disrupted if the shutdown in Delhi is temporary and short-lived, but you never know with these things. At the time, I don’t believe anyone can say anything solid.
“We had a bunch of releases planned up and things were just beginning to look better,” says Akshaye Rathi, an exhibitor with a string of theatres in the Hindi heartland. Cinema closures are akin to tokenism, as they target the low-hanging fruit, which is also a taxpayer and a job creator. People who have let their guard down and are not adhering to COVID standards must be reprimanded. We’ve seen the consequences of closing companies like theatres before.
If other chief ministers follow the Delhi Government’s lead, the roster would be completely altered. A significant portion of the revenue for films like RRR and Radhe Shyam will come from the South. Because Haryana and other neighbouring governments have not implemented those limits, Delhi alone has little influence. Delhi’s business has an influence on Hindi films, and such lockdowns terrify producers, prompting them to rethink their plans, which has a long-term impact on the industry.
“It’s too early to say anything right now,” says Amod Mehra, a trade analyst and independent distributor. The release date for RRR has not been pushed back. If the limitations in Delhi grow overly restrictive, it would be a source of concern. If more markets follow suit, the release calendar will be affected. However, a single film’s decision to postpone its release date will have no impact on the calendar in the future.
In fact, if other states followed Delhi’s lead, there may be a flood of films released on OTT platforms once more.