‘You Need Clutter-Breaking Idea For Promoting Serious Film’: National Award Winner Neeraj Pandey

Since the promotion of Neeraj Pandey’s next film has started, the filmmaker revealed how unique and tricky the process of promoting can get. In his view, the movies that cater to a serious or moral issue need exceptional promotion.

Since the promotion of Neeraj Pandey’s next film has started, the filmmaker revealed how unique and tricky the process of promoting can get. In his view, the movies that cater to a serious or moral issue need exceptional promotion.

The film revolves around moral policing that is set to make the masses feel relatable as everyone in their life has experienced a certain intensity of it.

The film’s post trailer promotion saw huge involvement of common people, especially young couples. After this unique style of promotion, Neeraj Pandey was asked about the strategies to promote the film.

Talking to a news agency, Neeraj said, “In our film ‘Operation Romeo’, we have some very good actors but the protagonist of the film – Sidhant Gupta and Vedika Pinto are debutants. Of course, Sharad (Kelkar) is a popular name. But our film is an important, relatable and hard-hitting story. At a time when star-driven films are ready in the pipeline every Friday for release, it is tough to make noise for a film like ours.”

“If the star is the face of a film, they just need to show up to the media and their fans, audience will go and watch the film quite willingly. For a film with newcomers, you need a clutter-breaking idea for promoting the film. I believe that a serious story demands such an innovative way of reaching out to the audience.” He added

As the film is under the banner of Friday Filmworks, Neeraj went on to explain how he chooses films for producing and directing. He stated “Not all the film I produce, I direct also. I have my parameters for choosing those projects. It is quite simple. For example, we decided to produce ‘Rustom’ because we had an interest in the subject of the film. He further said “But the treatment the story demanded from the director, I knew I was not the right person for that. You see, the voice of the director reflects in a film. So, when I direct a film or create a show like ‘Special Ops’ or ‘A Wednesday!’ I am expressing my voice through it as a storyteller,”.

The film is directed by Shashant Shah, starring – Bhumika Chawla, Kishore Kadam, and Sharad Kelkar. It is set to release in theatres on April 22. The story of the film revolves around police harassment of a young couple followed by a revenge story.

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