Stand-up comedian Zakir Khan, who left the OTT platform and went to TV, could not stay in the field for even a month. The biggest reason for the failure of the show is believed to be the presence of the crowd of Hindi cinema stars. This is also a warning bell for Hindi film stars who wander from channel to channel before the release of every film. Meanwhile, a new discussion has started among the creative teams of TV channels about whether the TV viewers have started getting so irritated with Hindi film stars that the show has to be shut down.
Zakir Khan
When the news came last week that the show of stand-up comedian Zakir Khan, who was trying to make his show shine with the help of Hindi film stars and social media influencers, was shut down within a month, silence spread among the marketing teams of all the TV channels. The show, which started with about a dozen writers, had only half a dozen episodes shot, and after that Sony Channel announced to shut it down.
Zakir Khan
These days, producers are unable to think of any new way to reach the audience with films made in Hindi cinema. Before every film, the stars are taken to malls, schools, and colleges in a few selected cities of the country. This is published on social media and that’s it. Actor Vijay Deverakonda says, “I have been trying to understand how successful all this is. But, it is mentioned in our contract and we have to give a few days to the film producers before the release of the film. We have no control over what they do during this time.”
Zakir Khan
Trade expert Komal Nahta says, “There is only one mantra to run any film, series, or TV show and that is experimental thinking. If you are not able to give something new to the audience, then no matter how much tadka is added to the stale curry, the audience will not like its taste.” The biggest reason for the show ‘Aapka Apna Zakir’ based on the presence of film stars to close within a month is considered to be the presence of film stars in it.