7 Key Factors to Consider When Designing Your Product Packaging
When choosing custom packaging, consider how it reflects your brand. A mistake in the presentation can impact perception. It’s a complex task that needs to be concentrated.
Your product packaging serves as an extension of the actual product. Indeed, the visual appeal of your packaging is just as crucial as the product itself. The visual appearance will catch the eyes as the first thing.
Customers will continually check the packaging first. It doesn’t matter whether they’re shopping online or in-store, the packaging always attracts. This underlines the crucial role of your packaging in the purchasing decision. So, it should have a design that captures the attention of your target market. Also, it motivates them to make a purchase.
Here, we have 7 key factors for brand packaging that need to be followed!
7 Key Factors To Consider When Designing Products
The following product design ideas will help you make your brand stand out. Follow the steps carefully and adapt them to differentiate your brand from competitors. Make sure to keep on the track while designing your packaging. Some startups often avoid focusing on tiny things and jump straight on the big ones. It is very important to have everything in mind when designing your product packaging for your customers. Have a look at these 7 factors below to display a fantastic packaging!
1. User Experience
One of the most critical aspects of product packaging is the user experience. This affects when users open and reseal the package. Ensure your product has been delivered in custom beauty packaging. This allows your audience/customers to not get frustrated while opening the package. Simple yet unique packaging is one of the most attractive things for customers. If they find a challenge while opening the packaging, they may not be able to shop again.
2. Branding and Designing
Choosing a partner for personalized branding is important. Ensure that they provide specific services and capabilities. Look for a platform that offers various customization options. That way, they can tailor solutions to your unique requirements. Designing your brand is one of the most challenging tasks. Choose the person carefully who can provide designated services. Create packaging designs that must reflect your brand values.
Additionally, team up with experts who focus on the importance of a consistent design theme across all product packaging. They should be trained in highlighting important product features and in-depth brand information. It includes the brand name, logo, tagline, usage instructions, expiry date, and warnings. All these things ensure a comprehensive representation of your brand.
3. Sustainability
People are conscious of actively engaging in eco-friendly practices like recycling. As businesses, we have a crucial role to play in promoting sustainability. Many customers also want the brands they buy from to be sustainable and to care for the environment.
Design your packaging with sustainability in mind. The packaging should also be reusable to prevent customers from throwing it away after unpacking.
Write on the packaging, like “We use sustainable materials in our packaging,” so your customers know you care about the environment.
4. Material
To protect your product, it’s important to use high-quality and durable packaging. Such material may be more expensive, but investing in it is worthwhile. Sustainable materials always provide premium protection to your product from damage.
Corrugated boards are lightweight and durable, keeping your products safe and secure. You can even customize them in any size, making them suitable for packaging your product in-store or for sale.
5. Time and Cost
Your partner’s lead time must align with your manufacturing and shipping schedule. You must also ensure that your products are restocked or launched on time. Thus, communicate with your supplier to plan everything.
Some suppliers may request extra quality assurance checks, which could prolong the delivery timeline. It is essential to inquire about any additional charges for rush orders or expedited services.
6. Printing
When choosing a custom packaging partner, consider various printing and finishing options. A common practice is to choose a company that offers a broad color palette without any color limitations.
You can explore more printing options in the packaging industry. Yet, try to adopt a printing technique that is compatible with your packaging materials.
Another crucial aspect is the quality of ink used in printing. Ensure your chosen service provider offers all box printing options, including 4/4, 4/0, and 0/4. Pay attention to the ink varieties. Using top-quality inks, such as soy-based or water-based, is essential. All these options can offer guaranteed durability and visual appeal to your packaging.
7. Shipping Choices
Last, consider shipping and storage requirements. You must choose the company that is worth your money and practical for your business.
Often, companies offer only 1,000 units per order, which may not be appropriate for startups with monthly needs of about 300-400 bags.
When ordering in bulk, you can save money and optimize logistics but assess available space. If storage is an issue, choose a company that offers complimentary warehousing.
You can also request a pre-production sample or prototype to ensure everything meets your expectations. This will give you confidence in the final product.
Conclusion
Here we come to the end now!
Whether you package for your online store or a local one, follow the list above to ensure lasting packaging. Once you focus on these factors, you will beat your rivals when designing or printing your packaging.
Searching for partners with well-designed, sustainable, and high-quality packaging is crucial. This support will guide you towards a more efficient and effective packaging strategy.
We have given you seven choices to save time on packaging. The following tips will maintain a professional environment while allowing you to stand out.
Furthermore, consider opting for social media platforms. Keep this in mind when designing your packaging that engages with social media. Social media-friendly packaging can bring more customers to your brand or website.
Also, be sure to emphasize the uniqueness of your packaging. It would help to prepare packaging that looks different from your rivals.
