Priyanka Chopra-Led Citadel Could Become Sprawling Global Franchise
Priyanka Chopra has been one of the biggest names in Indian entertainment for many years, and now the 41-year-old is starting to exert the same influence on the Western industry. The actress, named on Forbes’ list of the World’s 100 Most Powerful Women for the last two years, recently headlined Citadel and helped the series get off to a blistering start.
The Amazon Prime series was hugely ambitious, and now there are plans to spawn a franchise with spinoffs and related media. This could boost Chopra’s profile further and turn her into one of the greatest Indian stars of all time.
Citadel Set to Expand Through Numerous Spinoffs
Citadel burst onto the streaming scene this year with much fanfare as one of the most expensive series ever made. It cost more than $300 million to make the offering from Josh Appelbaum, Bryan Oh, and David Weil, but it wasn’t quite the hit they had hoped for. It was incredibly fun, though, with some critics referring to how bingeworthy it was.
Despite this, Citadel has already been commissioned for another season, and there are plenty of loose ends that need tying. There are also numerous spinoffs set for release, which could help expand the audience reach of the overall franchise. For instance, there’s Citadel: Diana coming in 2024, and there will also be international versions of the spy thriller. These will be in other languages and set in different countries, including Mexico, Spain, and India.
Franchise Could Enter the World of Gaming to Increase Reach in Different Countries
Along with television spinoffs, Citadel should take a leaf out of other series’ books and break out into games as well. This is one of the best methods for reaching a massive audience in the internet era, as marketing significantly raises the awareness of a television series. It has been seen with countless other offerings in recent years, with Game of Thrones being the best example.
The HBO fantasy series is one of the most successful television titles of all time, and was boosted by all the related games that got it in front of diverse audiences. For instance, there was the Game of Thrones console game from Telltale Games and the Game of Thrones slot from Microgaming. The latter is still one of the most popular games on the market and a massive draw for players at LeoVegas. Thanks to games like this, the site is one of the top Canadian online casinos and is also recommended for its generous C$2,000 welcome bonus for new players.
Citadel’s subject matter means it’s perfect to be adapted into games, as there is plenty of action. If Amazon commissions some official titles on different platforms, such as mobile and console, it could attract millions more viewers to the series.
Chopra is already one of India’s biggest-ever stars. Now, as the leading woman in Amazon’s flagship series, she could be even more famous in a few years. For this to happen, Citadel will have to franchise into other areas and appeal to a broader audience than it has done so far. This could easily happen once the various spinoffs are released.
