2D explainer videos are a great marketing tool. They can be used not only for educational purposes but to increase conversion rates. By showing your audience how the product works you make people interested. The interest, meanwhile, pushes them to get to know the product better and buy it eventually. This way you kill two birds with one stone – raise awareness about your product and increase sales. Which businesses could make use of 2D explainers? Literally each and every one. To prove our point, we suggest having a look at the TOP 5 explainer animations by different companies.
TOP 5 2D explainer videos
1. Animation for CCleaner
Zelios Agency has created a video explainer for the CCleaner company. In just a minute, the video gives a brief and exhaustive description of the software, its operation, and advantages. Well-thought-over animated shots, pleasant voiceover, and soft background music make a good impression on viewers. The main point, though, is that they understand the essence of the product straightaway. Let’s face it, it made you consider installing CCleaner, didn’t it?
2. Explainer for Inlocus
Inlocus is a mobile app which is basically another navigation device out there. The explainer, however, helped them get their share of traffic. A 1.5-minute video shows how it works and how handy it is so that users understand how much easier their lives will be with this tool.
3. 2D animation for JotForm
JotForm is an American company that develops online platforms for process automation in many fields. This can be of great use in any business, but what is the best way to convey your worth to potential clients? Watch the video and see yourself. The clip gives a clear idea of what the product is, who it can be useful for, and why it is worth trying.
4. Animated 2D explainer for Litmus 7
Litmus7 is a company specializing in digital revenue and efficiency acceleration for retail sellers, brands, and suppliers. To showcase their modern approach, they powered their marketing campaign with a space-inspired 2D animation which is subconsciously associated with the company’s advanced and technological style.
5. 2D explainer for McDonald’s
The brand, which needs no introduction, has also decided to take advantage of the efficiency of animated explainers. The video tells the McDonald’s story but most importantly it emphasises the fact that the company keeps developing in all aspects including the technological. The authors obviously found inspiration in 60s and 70s pop-art trends, which look rather fancy on screen.
Conclusion
Animated 2D video explainers are a modern marketing tool applied in all spheres of business and by all the market players including the well-known giants. This is not surprising as such videos are efficient and work in 100% of cases. Isn’t it the right moment to try and get one?
Source: https://zelios.agency/top-20-best-animated-explainer-videos/
