Korea Tourism Organization (KTO) and PVR Ltd. joined hands for a specially curated Korea Experience Day at PVR Director’s Cut, Vasant Kunj with a special screening of – ‘BLACKPINK: The Movie’ on 4th December’21. This latest release by PVR Pictures comes as the members of the famous K-pop group BLACKPINK – Jisoo, Jennie, Rose, and Lisa – are celebrating the fifth anniversary of their band’s debut.
The event was organized by KTO for the Hallyu Fans in Delhi NCR region with a special screening of a K- Movie followed by K-Food experience and a special K-pop Photo opportunity. A social media contest was launched for the Hallyu lovers of Delhi NCR region from 17th Nov ~ 22nd Nov and was co-promoted on KTO and PVR Vasant Kunj Director’s cut social media platforms. 30 Lucky winners were selected and rewarded with the invite to the special screening and Korea experience day.
The event was attended by the contest winners, travel and entertainment media partners and social media influencers.
With rising Hallyu wave and growing demand of Korean entertainment in India, KTO has left no stone unturned in bringing the spirit of South Korea to the increasing Hallyu fan base in India. With the current prevailing travel restrictions, due to the ongoing pandemic, KTO has been exploring different ways to get the Korean experiences to its Indian audiences. Collaborating with PVR for the special screening of the Korean movie was a step forward in this endeavor.
Recently, KTO had collaborated with multiple brands for an online event called the KXperience. The event was a perfect Korean escapade of K-Pop, K-Food, K-Beauty, K-Drama virtual series followed by a PAN India
social media contest the K-Challenge and special discount offers on Korean products on India e commerce shops. It targeted Indian travelers and Hallyu fans in India. The main idea behind this event was to bring Korea to Indian homes. The event received widespread love from people across India with more than 20 million impressions across all online platforms and more than 3000 content entries.
Commenting on the current event, Mr. Y.G. Choi, Director Korea Tourism Organization, New Delhi said, “Thanks to the rising popularity of Kpop and K-Dramas, there has been a huge increase in the overall awareness about South Korea as a destination, its food and its culture. We hope to capitalize on this new found love for Korea amongst Indians and convert that into actual travel. Once travel resumes, we would be actively promoting the filming sites of famous Korean films and dramas tourist spots for Korea fan to visit in the future.
We are delighted to collaborate with PVR Cinemas for this special event. I hope this partnership opens more avenues of PVR and KTO working together for promoting S.Korea and reaching out to a PAN India audience interested in Korean entertainment.”
Talking about the Association with KTO, Mr. Renaud Palliere, CEO, The Luxury Collections, PVR Cinemas said “PVR is a sought after destination for Tourism Boards and Organizations of various countries for promoting their tourism among its premium Indian audiences who have a strong affinity for travel as tourists. We are delighted to partner KTO for showcasing the Korean experiences to our patrons. This association could open avenues of PVR and KTO of partnering together for future Korean entertainment related events at PVR properties.”
About Korea Tourism Organization (KTO):
Established in May 2008, Korea Tourism Organization’s New Delhi Office is the branch office of KTO that handle all travel-related information. It encourages Indian Outbound travelers to visit Korea, familiarize trips for the travel industry and media personnel, and participate in key trade and tourism fairs for organizing consumer-related activities, roadshows, seminars, and workshops. The focus areas are media and destination brand promotions, product training, product development & Co-Marketing with outbound tour operators whilst the main objective of KTO isto market South Korea’s multi-faceted appeal as a premier tourist destination to India and its neighboring countries.
Website link: www.visitkorea.or.kr
KTO Social Media: Facebook – ktoindia
|Instagram – kto_india|
Twitter – @ktoindia Kingdom
Friends Social Media: Instagram – kingdomfriends_official
About PVR Limited:
PVR is the largest and the most premium film exhibition company in India. Since its inception in 1997, the brand has redefined the way entertainment is perceived in the country. PVR currently operates a cinema circuit comprising of 856 screens at 178 properties in 72 cities (India and Sri Lanka), serving over 100 million patrons annually. PVR offers an array of formats in the premium screen category, which stands at 8 screens of Director’s Cut, 39 screens of LUXE, 04 screens of Sapphire, 09 screens of IMAX, 18 screens of 4DX, 09 screens of P[XL], 13 screens of Playhouse and 01 screen of PVR Onyx across the country.
