As the summer is at the doorstep, the preparation to keep the beauty intact while maintaining the highest level of comfort is what people are paying attention to. Women, especially plus size women, are slightly worried about their overall appearance during the summer. The season should not be allowed to leave any bad impact on the fashion quotient. There are plenty of choices with which plus size women can beat the heat while fulfilling their desire related to fashion. Some of the best slow fashion fits for plus size women as per the recommendations of fashion designers from The Plus Size Store by Meera Creations, a reputed clothing brand of Jaipur, are:

 

• Organic Printed Cottons – Organic Printed Fabrics such as Ajrakhs, Kalamkaris, Hand block Prints, are not only environment friendly, but also involve local artisans & keep outage-old crafts alive.These fabrics are breathable, are great insulators & also sustainable. Silhouettes like kaftans, flowy dress & straight kurtas are an excellent choice in these fabrics. They are in vogue and speculated to remain in trend during the summer due to the comfort they provide. There are different types, designs, and style options in this category that can be a good choice for plus size women during the season to enhance the overall appearance. Pick Styles that cinch the waistline, provide an A-line Fit & has a wide neckline.

• Handwork or Hand Embroidered Fabrics – Created with the help of local artisans, handmade cloths have witnessed an unseen inclination of women in the last few years. Artisans use Gota Patti, Pearls, Dori, and Sequence to create attractive designs. Embroideries on Pure Cotton or Breezy LIVA Certified Viscose Fabrics are a great fit this Summer. Suggested Styles-Straight Kurtas with Pants, Aline Kurtas & Flared Anarkali.

• Hand-Dyed Fabrics – Beautiful age-old Hand Dyeing techniques such as Bandhani, Leheriya, Tie-Dyes, shibori are in vogue this season.Beautiful designs are created on fabric by tying it with a string in specific patterns and then hand dyeing them in different colors. Hand dyes on pure cotton, Liva certified viscose based fabrics, georgettes are a huge trend this season. Suggested Styles: Pure Cotton hand dyed blouses, Aline Dresses, Straight Kurtas with Pants, Kaftans, Flared Skirts, Flowy Dupattas.

• The Plus Size Store offers a huge Variety of garments in sizes upt0 10XL (62), do checkout some amazing styles this season on their E-store at www.meerasplussizestore.com.
• Pro tip: They also offer size customization facility in about 250+ designs on their E-store.

Company Profile:

Meera Creations – 

With a grand vision of enhancing the fashion quotient of people having a propensity to fashion and beauty, Meera Creations was founded in 2017 by mother-daughter duo Ms. Priti Bhatia (CEO) and Ms. Aanchal Bhatia (COO) in the pink city of India, Jaipur. The organisation firmly believes in the fact that every individual wishes to look beautiful and it is striving to fulfil their desire. Since its inception, the online clothing store is creating unique and original designs with an unflinching commitment to enhancing the experience of consumers. 

The organisation is a believer in Body Positivity and it sees the beauty in every body type. The fashion collection at the firm is designed while ensuring complete body fitting to all body sizes. At the same time, the company understands the difficulties of individuals with plus size in finding the exact clothing options. Recognising the case, it gives special emphasis on offering the best clothing solutions to the person with plus size. 

The company also keeps a close eye on the market trends and the ever-changing aspirations of the young generation. It understands the millennials quite well and while creating designs, it keeps their preferences at the centre. It offers them all types of fashion and garments ranging from traditional Indian-wear to indo-western fashion which includes daily wear, office going kurties, semi-formal kurtas, dresses, anarkalis, comfortable loungewear, trousseau and lehengas. It also has good options with the best fittings in lowers which includes pants, palazzos and skirts.

The organisation aims to cater to all potential customers nationally and internationally, and fulfil its mission of making everyone feel beautiful. While it is an Indian brand working to spread the beauty of Indian ethnic wear, it also targets all the markets that love Indian wear across the globe. It is thriving by the day with the expansion of operations.

Ms. Aanchal Bhatia, Chief Operations Officer (COO), Meera Creations

An engineering graduate and fashion industry enthusiast, Ms. Aanchal Bhatia (24) started her journey in the corporate world as an engineer but soon realised her interest in the fashion and beauty industry. She received her initial knowledge about the industry from her mother Ms Priti Bhatia, a seasoned fashion professional. Later during her research work, she recognised the lacuna in the industry and made up her mind to fill the same. In her short stint in the industry, she has now gained the core competency on the industry-related matter. 

As the COO of the company, she handles the complete operation of the organisation while being responsible for sales and marketing. She also oversees the social media branding activities to ensure the exact positioning of the brand. She believes in the beauty of every woman and strives to make them realise that they are beautiful irrespective of size. She understands their problems and works tirelessly to offer the best solution while promoting size inclusion. 

An engineering graduate and fashion industry passionate, Ms. Aanchal Bhatia.

She has an ambitious target of expanding the physical presence of the company across the globe. To accomplish this target, she closely works with artisans while establishing rapport with them. As a leader, she firmly believes in her team of experts and considers them the backbone of the organisation.

Since her childhood, she has been a perfectionist believing in the perfection of each work. With her finest business acumen, she is committed to help evolve the fashion industry while serving the consumers best through her company. Her company, Meera Creations, is growing by the day under her absolute tutelage.