In the world of fashion and opulence, Bollywood celebrities have long been cherished as the epitome of elegance and style. With an increasing global influence, these icons have become the face of numerous luxury brands, lending their charisma to create captivating associations.
Why celebrity endorsements are important to brands
Brand ambassadors play a vital role in the success of luxury brands for several reasons.
Firstly, they provide a platform to reach new audiences and expand the brand’s visibility beyond traditional channels. By leveraging the star power and immense popularity of Bollywood celebrities, brands can tap into their massive fan bases and capture the attention of a diverse set of consumers.
Additionally, brand ambassadors help establish trust and credibility for the brand. When a well-known and respected celebrity endorses a product, it instils confidence in consumers, reassuring them of its quality and desirability.
Furthermore, brand ambassadors humanise the products, bringing a relatable face to the brand and making it more approachable and aspirational. Their influence extends beyond mere advertising, as they become the embodiment of the brand’s values and lifestyle, fostering an emotional connection with consumers.
1. Deepika Padukone
In a captivating collaboration that began towards the end of 2022, renowned luxury watch and jewellery brand, Cartier, appointed Indian actress and producer Deepika Padukone as their ambassador. Cartier, known for crafting exquisite investment pieces, found in Padukone a multi-talented personality, whose diverse accomplishments align with their values.
Padukone’s singular personality resonates with the Cartier spirit, characterised by her compassion for others and reverence for her past. Acting as a living link between tradition and modernity, she has received numerous accolades throughout her career. However, her commitment to mental health led her to establish the foundation in 2015, which has implemented programs in schools and rural areas alike.
Demonstrating her alliance with the brand, Padukone graced the red carpet at the 2023 Oscars adorned with a stunning Cartier statement necklace, showcasing the brand’s timeless elegance. Notably, Padukone also serves as an ambassador for Louis Vuitton and showcased her versatile style by donning a custom Louis Vuitton gown at the same prestigious event, exemplifying her affinity for luxury fashion and her ability to effortlessly captivate the world with her presence.
2. Priyanka Chopra
In 2021, luxury brand Bulgari proudly announced the appointment of global ambassador Priyanka Chopra, adding her name to a prestigious list that includes A-list celebrities such as Julianne Moore, Zendaya, and Rachel Weisz.
Prior to this collaboration, Chopra had served as a UNICEF Goodwill Ambassador, earning recognition with the esteemed Danny Kaye Humanitarian Award for her unwavering dedication to social activism. Her impactful work encompasses a wide range of issues, with a particular focus on advocating for the rights and well-being of young women worldwide.
The partnership between Priyanka Chopra and Bulgari has not only been characterised by her philanthropic endeavours but also by the remarkable moments when she showcased their extraordinary jewellery.
One such instance was when Chopra stole the spotlight as she adorned the iconic Bulgari Laguna Blu Diamond at the Met Gala 2023. Set into a platinum necklace adorned with dazzling white diamonds, the design took inspiration from the laurel wreaths worn by Roman Emperors, exuding timeless elegance.
This stunning display not only showcased her personal style but also highlighted the fusion of sophistication and contemporary allure that Bulgari is renowned for. Through her appearances and collaborations with Bulgari, Priyanka Chopra continues to embody the spirit of the brand, amplifying its message of exceptional craftsmanship, glamour, and artistic expression.
3. Aishwarya Rai Bachchan
Aishwarya Rai Bachchan, best known for her most successful film, Ae Dil Hai Mushkil, has become synonymous with luxury brands as their esteemed ambassador. Her association with renowned names such as L’Oréal, Pepsi, Coca-Cola, Cadbury, and more, highlights her status as an icon of glamour and sophistication. Among these prestigious collaborations, one stands out prominently – her enduring partnership with the Swiss watch manufacturer, Longines.
In 1999, Aishwarya Rai became a brand ambassador for Longines, a revered name in the world of horology. Since then, she has seamlessly promoted the brand through numerous events and captivating advertisements. Rai’s association with Longines goes beyond mere endorsements; she exclusively wears Longines watches in her films, adding a touch of timeless elegance to her on-screen characters.
Her commitment to Longines extends to her acting career as well. In the film “Pink Panther 2,” Rai adorned a Longines Evidenza, showcasing her affinity for the brand and its exquisite timepieces. Notably, her role as the official brand ambassador for De Beers diamonds in India further solidifies her connection to the world of luxury and opulence.
Aishwarya Rai’s association with Longines has propelled her to international acclaim. She has been ranked as the second most popular watch brand ambassador worldwide in a survey conducted by World Watch Report, a testament to her influence and the success of her collaborations. As the face of Longines, Aishwarya Rai represents the brand’s core values of precision, elegance, and timeless beauty, establishing an enduring connection between the iconic actress and the Swiss watch manufacturer.
